Polishing your Twitter skills

The most frequent advice Twitter users give to the uninitiated is simple: Just try it.

“Dive in and see how it goes,” said Kelly Corsette, public information manager for Peoria, Ariz. There’s no cost other than your time and energy.

Here are some other tips for getting the most out of the social-networking tool.



  • Start using Twitter on your own to get comfortable with its dynamics before you do it on behalf of your agency.



  • Know your audience and what they want from your agency’s Twitter feed.



  • Decide what you want to accomplish then narrow your focus to send only information that accomplishes that goal.



  • Use plain English on messages, and don’t cut corners by relying too much on acronyms.



  • Be as compelling as possible within the 140-character limit.



  • Don’t overload or spam your Twitter audience.



  • Advertise the fact that you have a Twitter account whenever you get the chance.



  • Check out the third-party tools that let you manage your Twitter activity so it fits in with your work routine and causes minimal disruptions.

About the Author

Heather Hayes is a freelance writer based in Clifford, Va.

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