Weighing Web 2.0

Web 2.0 tools are not a slam-dunk as program management helpers, so consider the following pitfalls before taking the plunge.

Pros

  • Web 2.0 tools, such as wikis and blogs, open new channels of communication among team members.
  • The tools allow many more people with good ideas to participate in the planning and review processes.
  • They increase program visibility beyond the core team.

Cons

  • The constant flow of information from Web 2.0 tools could distract managers and disrupt schedules.
  • Although many tools are open source and therefore inexpensive or free, they still require an investment in training and education.
  • There’s no easy way to measure the effectiveness of Web 2.0 tools, so demonstrating a specific return on investment will be difficult.

About the Author

Brian Robinson is a freelance writer based in Portland, Ore.

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Reader comments

Mon, Dec 14, 2009 edmond hennessy United States

Track most of the logic for the pros and cons outlined in this article, however how do you put an ROI metric around the knowledge and experience gained from others through blogging? Believe that we are attempting to mix efficiency and effectiveness incorrectly.

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