Social media divides federal workforce

The dispute masks a larger concern about performance management — a concern that often cuts across generational lines

If social media is not the cause of the generational divide in the federal workforce, it's certainly the most visible sign.

On the surface, it is largely a disagreement about the role of social media in the office. Is Facebook or any other social networking site an integral part of the workday, just like e-mail, as some young workers believe? Or is it a productivity sinkhole, as some of their supervisors and older co-workers feel?

The dispute masks a larger concern about performance management — a concern that often cuts across generational lines. Do employees need to account for their activities throughout the day, by the hour — if not the minute? Or should they be judged primarily on the outcome of those activities?

In some cases, managers have a difficult time getting past the basic productivity issue. That was a topic of debate at the Open Government and Innovations Conference held earlier this month in Washington and sponsored by the 1105 Government Information Group, parent company of Federal Computer Week.

What is most disturbing about young workers is "the fact that every time I walk by their cubicle, they’re on their personal Facebook account,” said Lt. Col. Charlotte Herring, chief of the information technology division of the Army’s Judge Advocate General Corps. It bothers her “not because I think they are putting up stuff that’s inappropriate or classified or shouldn’t be out there. It’s the fact that they’re not working.”

Herring was one of several panelists who spoke during a session titled “The case for cool: How young employees are infusing government with much-needed innovation,” as reported by Richard Walker on FCW.com.

However, younger government workers on the panel emphasized the utility of social media tools.

“Like all communications tools, there’s a time and place for what you’re doing,” said Steve Ressler, a former IT specialist at Immigration and Customs Enforcement who created GovLoop, an online meeting place for government employees worldwide.

Ressler compared social media to a multitooled Swiss army knife. “Sometimes e-mail is very effective at certain things, and Twitter and social networks are effective at other things,” Ressler said. "It isn’t either/or. It’s using all of them."

Readers commenting on FCW’s article were more skeptical.

“This is purely and simply a complete waste of taxpayer resources, and any administrator permitting such activities is a poor steward of our tax dollars and is complicit in the waste and abuse,” wrote Michael D. Long. “Individuals engaged in frivolous activities should be disciplined, leading to discharge should the pattern of behavior continue.”

But the changing work environment is changing the discussion about productivity. The advent of telework, in particular, makes it difficult for managers to judge employees in terms of their work habits. When employees work at home, the question is not how they spend their day but what work they have accomplished by the end of it.

Some management experts say that's how employees should be assessed no matter where they work.

“It’s time to take what is already happening in an ad hoc fashion and make it an intentional, consistent way of operating,” wrote Anne Weisberg, director of talent at Deloitte Services, and William Eggers, global research director of Deloitte’s Public Sector Industry practice, in a recent article on FCW.com ("Workplace flexibility as the new normal").

That article is part of the FCW Challenge, a joint project between Federal Computer Week and GovLoop that aims to spur debate on key topics in the federal IT community. Learn more at FCW.com/fcwchallenge.

The idea of management by walking around is “being replaced by managing to results — and giving the team a lot of say in how they achieve those outcomes,” Weisberg and Eggers wrote. “Organizations that embrace this way of working have more engaged workers and achieve greater results.”

“Employees who feel they are treated like professionals will tend to contribute wherever and whenever they can, as professionals,” one reader responded. “Management by results…many organizations have the technology but will they trust supervisors to implement it intelligently? Those that do will get the results they need.”

Meanwhile, the CIO Council is doing its part to help managers adjust. Last week, the council released the “Net Generation Guide,” writes Amber Corrin at FCW.com. The report discusses how to draw in and keep up-and-coming workers who have been shaped by technology and an abundance of information and speedy communications.

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Reader comments

Tue, Jun 8, 2010 Rock Island, IL

People are forgetting the security threats posed by social networking sites. The threats I am talking about have nothing to do with what a user may post but what the user may click and access. Security should come before the need to make the younger generation feel welcomed.

Mon, Jun 7, 2010

I understand the the concern that these social mediums may seem to be some as a waste of time but when used on break time I do not see the issue. One the otherhand, when we see highly paid employees sitting around fore hours discussing items such as cars, boats, golf, tv series, RV's and thousands of other topics that do not have anything to do with their jobs. Then when it is within a few hours before they should be leaving, that is when they decide to start working. Overtime, at that point is needed inorder for them to complete their daily duties.

Mon, Jun 7, 2010 JB D.C.

Pay for performance is a social clique system. It measures how well ingrained you are in the boss's social circle, not what you produce. It also pits one against another and is detrimental to teamwork. Those who believe they are top performers and deserve the pay recognition are fooling themselves...just wait until they end up with a boss that doesn't like them...then see what they have to say about P4P!

Fri, May 28, 2010 Edmond Hennessy United States

There is a lot to chew-on and digest in Mr. Monroe's article. Although the Social Media controversy will continue to be debated and picked-clean, the productivity and generational issues are of interest. Why is it so surprising that there would be a clash (of interests)? Did we (older generation workers) think that our younger counterparts (Generation X,Y & now Z) would have the same drivers, motivations, interests and habits (professionally) that we have? And, unfortunately - the older population of workers and management (for the most part) will feel that they are not getting their money's worth from these plugged-in, upstarts. Certainly, not coining the words "generation gap" - however time to better understand/accept the make-up of younger workers - adjust and adapt to their inner workings - and guide & direct them to make the right choices - in the final analysis - they will perform and contribute. After all - they are our future - and, will be doing it long after we step aside.

Thu, May 27, 2010 Jeff DC

We all sign a 'no right to privacy' and 'right to monitor' clause when we sign onto a government computer. It would be somewhat easy to detect and publish the number of hits each user has on nominated sites. Make the list available to managers, everyone in the organization...government wide...transparency at its best.

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