Toshiba gives new look to Equium line

Toshiba America Information Systems Inc. this week released the second generation of its Equium desktop PC line for the corporate and government markets, touting new design features and a builtin help system. The Equium 7000S and 7000D run the latest Intel Corp. Pentium II processors, but company

Toshiba America Information Systems Inc. this week released the second generation of its Equium desktop PC line for the corporate and government markets, touting new design features and a built-in help system.

The Equium 7000S and 7000D run the latest Intel Corp. Pentium II processors, but company officials say the highlight of these machines is not the processors' speed or new technology but the machines' new chassis design.

"The design really is along the lines of what the government is looking for, and that's ongoing and existing value beyond the acquisition price," said Dan Rosensteel, vice president of Toshiba America Information Systems' major accounts group and director of federal sales.

The Equium 7000S and 7000D PCs are based on Intel's NLX form-factor design, which is an architecture specification that Intel started promoting in November 1996. The design supports current and future processors and other PC technologies and makes it easier to access upgradable components.

Most of the top PC brands have incorporated the NLX motherboard designs, especially in their minitowers. Equium sets itself apart, according to analysts, by having a side-opening chassis on the model, designed to sit under a monitor, according to analysts.

The Equium's chassis opens along its side without a screwdriver, and the motherboard sits just inside so that memory can be snapped in. Toshiba said it takes about 10 minutes to add memory and about 30 minutes to change the motherboard. By removing the motherboard, it is easy to access the accessory cards and other components deeper inside that sometimes have to be removed.

It is significant that this maintenance can go on without the monitor being moved, especially if a heavy 17-inch monitor is sitting on the chassis, said Rob Enderle, senior analyst at Giga Information Group Inc., Santa Clara, Calif.

The design also tries to accommodate cramped offices by making it possible to stand the PC on its end or hang it on a cubicle wall.

"It's actually pretty new and pretty innovative," said Nathan Nuttall, an analyst at Sherwood Research Inc., Boston. "It's getting very, very difficult to differentiate your products through components and price. [Toshiba is] trying to push the fact that if you can save 10 or 15 minutes here and there, it adds up to a substantial amount of money."

Toshiba officials said the PC also can reduce costs through its intelligent help system, which can sense the computer's status and fix many problems without user intervention. The PC also monitors security, letting the system administrator know if any of the components have been disturbed.

According to some observers, Toshiba's biggest handicap may be market perception in the desktop market.

Best-known for its top-selling notebooks, Toshiba introduced the Equium line as its first commercial desktop product last year. It became Toshiba's only desktop line following the company's decision in November to stop producing Infinia, a desktop PC for the consumer market.

"One of Toshiba's biggest problems is [that] they are not perceived as a big player on the desktop side," Enderle said. The company's decision to discontinue Infinia will not help the marketing of Equium because any buyer might be concerned that the same thing could happen to Equium, Enderle said.

The 7000S runs either Pentium II 233 MHz, 266 MHz or 300 MHz processors. The 7000D supports up to a 333 MHz processor and comes with five drive bays and four expansion slots. Both systems come with 512K of Level 2 cache, the Intel 440 LX chipset, up to 256M of memory and integrated Accelerated Graphics Port-based 3-D graphics.

The Equium 7000S and 7000D, starting at less than $1,200 on the General Services Administration schedule, are available through resellers. Toshiba is on the Navy's Tactical Advanced Computer blanket purchase agreement, and the new Equiums eventually will figure into that contract, the company said.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.