AMD aims to boost government presence

In a push to appeal to what the company sees as a growing number of costconscious federal PC buyers, chip manufacturer Advanced Micro Devices Inc. (AMD) launched a program to increase its presence in the federal market. The Government Connection program combines an initiative to educate agencies a

In a push to appeal to what the company sees as a growing number of cost-conscious federal PC buyers, chip manufacturer Advanced Micro Devices Inc. (AMD) launched a program to increase its presence in the federal market.

The Government Connection program combines an initiative to educate agencies about the types of processor technologies that are available with an initiative to teach AMD's channel partners how to sell to federal customers. The program is almost a form of consulting, said Bob Myers, former field marketing manager for government and education at AMD and the man tapped to head the new program.

AMD will work with agency workers and chief information officers to teach them not only about AMD technology but also about PCs in general. "That way an agency will not be pigeonholed into going in only one direction" when they write their bids, Myers said.

"They have a challenge to get to the market and educate them, and we will be helping them with that," said Will Workman, business developer for Navy programs at Federal Data Corp., Bethesda, Md., which is an AMD federal partner. "We're helping AMD's entry into this market because of their compelling technology...and we can demonstrate that it is a compelling alternative [to the Intel Corp. Pentium], certainly in the sub-$1,000 market."

AMD is one of the major chip manufacturers trying to cut into Intel's stranglehold on the processor market by working to its own strengths. This includes committing to the current Socket 7 form factor used in most recent chips developed by Intel, AMD and Cyrix Corp.— including Pentium— instead of the new Slot 1 architecture Intel has used with its Pentium II chips. AMD also is trying to make chips at lower prices, which has made a dent in the consumer market.

Government Connection is intended to get out the technical facts about these differences so that a bid is not written with a name-recognition bias built in, said Rick Indyke, AMD federal channel sales manager.

"What we're going to do is give people choice," he said. "I've seen government bids with requirements for Slot 1" because they believe that architecture provides better performance even though that is not always true, Indyke said.Myers said AMD's goal is to have 10 percent of the federal market by the end of 1998 and 20 percent to 25 percent by the end of 1999. This is an aggressive goal, but one that could be realized, according to analysts, because of the price advantage.

"I think their chances are very much dependent on how well they can convince the federal government it needs to save money," said Nathan Brookwood, microprocessor analyst at Dataquest, San Jose, Calif. "Clearly the AMD processors represent the better value [in the desktop market]."

"They may capture 50 percent market share," Workman said. "[In the next two years] they have a chance to move past Intel in the sub-$1,000 market."

Another weapon against name-recognition bias are the partnerships with vendors and resellers such as IBM Corp., Compaq Computer Corp., Acer America Corp. and other big-name computer manufacturers. "Executives are willing to take some risk but not all of it," Indyke said, explaining that they will take a chance on either the company or the architecture, but not both.

AMD also is hoping to sweeten the choice with its new K6-2 processor that has 3DNow! graphics technology. For government users, the new technology will be useful in any floating point-dependent application such as fingerprint recognition, Indyke said. "You can feel comfortable knowing that down the line you have made an investment that will be valuable to you," he said.

AMD has set up the Business Development Center, or bid desk, as a one-stop place accessible by phone and e-mail. Here the company will provide information and assistance to help agencies refine their bids and evaluate their needs as well as help vendors "become aware of all bid opportunities," Indyke said.

Government Connection is expected to launch a dedicated World Wide Web site this week that can be reached through AMD's main page at www.amd.com. The open section for agencies includes information on AMD and the company's technology, AMD partners, and what systems are available.

"AMD is committed to this market, and we are not a small company," Myers said. "There is no need to fear obsolescence."

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.