PubSub sifts government Web

A company that matches up-to-date information culled from the Web against stored queries has created a government version of its search tool.

A New York-based technology company that matches up-to-date information culled from the World Wide Web against stored queries from subscribers has created a government version of its “prospective” search tool.

PubSub Concepts last week launched PubSub Government, which will deliver pre-built subscriptions of customized political content from blogs and syndicated Web sites to individuals who subscribe to the free service.

The technology continuously monitors more than 10 million blogs, 50,000 newsgroups, all Securities and Exchange Commission electronic filings, press releases from major wire services, earthquake data from the U.S. Geological Survey, and Federal Aviation Administration airport delay information.

The government version has established subscriptions for every House and Senate member, the nine Supreme Court justices, congressional committees, cabinet members Vice President Dick Cheney and President George W. Bush. Users can just click on who they want information on and up-to-date information about that individual is available on the site.

Richard Treadway, the company’s chief marketing officer, said PubSub’s search technology is different from a regular search engine, such as Google or Yahoo!, which crawl the Web and store pages in a large database.

"And when you make a query, you make a query against that large database," he said. "They're delivering you what they think is the most relevant response. So that’s why we say it’s retrospective because it’s looking at the past."

However, PubSub, which stands for publish and subscribe, does the inverse. Subscriber queries are stored and a "matching engine" processes every change on the Web against the stored query. If there’s a match then that information is delivered as a Really Simply Syndication (RSS) feed, or Atom feed into a news aggregator or read on the Web.

PubSub is offering government subscriptions because the last presidential race spurred a tremendous growth of blogs, Treadway said.

"It seemed a natural place for us to make the demonstration with government subscriptions to show how if you’re interested in hearing what people are saying about a particular candidate by subscribing to their name you’re able to get that information particularly easily," he said. "What that means is that instead of scouring around and looking for comments those are delivered to you and that means you’re monitoring over 10 million Web logs."

The company, which is more than 2 years old, including two years developing the technology, boasts a matching engine that is able to match at a rate of about 3 billion per second, Treadway said. He said Google Alerts and Yahoo Alerts provide similar type technology but not at the rate and breadth that PubSub can offer.

He would not say how many subscribers the company has, but he said there are a large number of users in the technology and political blogospheres. Although the service is free, the company plans to eventually make money through inserting advertising in search results. Treadway said the company also licenses its software to companies or organizations who want to use the technology for their site.

"We actually see a world in the future where this idea of syndication takes off," he said. "Everybody who has data would start syndicating it with that kind of structure that would allow you to match against it."

NEXT STORY: Cloudy skies in PA

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.