USPS: Address unknown?
The U.S. Postal Service's decision to become a dot-com earlier this year
really hit the mark, but not as USPS officials intended.
The Internet address change from usps.gov to usps.com ostensibly reflected
the agency's burgeoning electronic commerce strategy, which began with business-to-business
applications for supporting traditional shipping customers and recently
evolved to include support for online communications.
But the dot-com moniker also reflects the agency's competitive landscape.
USPS believes it could lose tens of billions of dollars in revenue each
year as people turn to the Internet to send messages and pay bills.
Rather than watch its business dwindle, the Postal Service has decided
to strike back, extending its traditional services to the online arena.
New services include electronic postmarks and certified delivery for e-mail,
as well as its own e-bill service.
That is where the agency's real trouble begins. A vociferous group of
critics charge USPS with overstepping its bounds by moving into online communications.
The Postal Service has numerous unfair advantages, critics say, including
a multibillion-dollar revenue base in first-class mail, from which it can
fund its New Economy venture.
At first glance, the argument makes sense. USPS is chartered with providing
communities nationwide with reliable and affordable mail delivery, no matter
where they are located. That charter does not include e-mail, and USPS appears
to have no business competing with the private sector in this new arena.
But, in fact, USPS is forced to compete. Recast as an independent agency
in 1971, the Postal Service must make enough money to pay its operating
costs. That is, the agency must run itself like a business — even though
its charter still requires the agency to provide "universal access" to mail
delivery, something no business would be saddled with.
As long as the nation is committed to this model of public mail service,
it remains in the government's best interest to give USPS the ability to
react as dot-coms stream into the market and erode the agency's revenue
base. To do otherwise is bad business.