Web mining: The next big thing
- By Brian Robinson
- Oct 02, 2000
One aspect of business intelligence that's not a real factor now — but certainly
will be — is Web mining. As traditional data mining looks for hidden patterns
and relationships in data residing in databases and data warehouses, Web
mining looks for similar links in data derived from mouse clicks on Web
"It's the next big trend," said Brent Hieggelke, director of corporate
marketing for WebTrends Corp. "People have realized that this vast volume
of [Web-based] data is really, really rich. And if we can integrate it
with other kinds of data, it simply multiplies the kinds of information
we can get out of it."
By mining Web data, government agencies will be able to construct profiles
of the people who go to their Web sites and know what kinds of information
they typically look for and how they look for it. They can then design their
Web sites so that people will be able to find information as fast as possible.
Brian Robinson is a freelance writer based in Portland, Ore.