Study Finds Many Don't Trust Privacy on Web
Part of the problem, Jupiter suggests, is that consumers confuse privacy and security. Keeping credit card information secure is the top consumer concern when it comes to electronic commerce, but online users apparently tend to lump that issue with privacy, Jupiter said.
Government regulation clearly isn't the answer. Just 14 percent of those surveyed said that they would be more likely to trust a Web site when it comes to privacy if the site were subject to government regulation.
Rather than allowing media reports and government regulators to shape the dialogue over privacy issues, Web sites need to be proactive in educating consumers and tackling their fears, according to an executive summary.
"As media and government scrutiny increase, in turn fueling consumer fears, the privacy issue could quickly turn into the privacy problem," which could affect online advertising and digital commerce revenue, the executive summary said.
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