Wisconsin spreading word on Y2K

Wisconsin's Department of Financial Institutions (DFI) launched a marketing campaign to let the state's consumers know that their financial service providers are ready for the Year 2000 date change and are on the lookout for Year 2000 scams.

Adopting the theme, "Play it Safe with Y2K," DFI distributed more than 850 packets of marketing materials to state-chartered banks, savings institutions, credit unions and Wisconsin-based securities firms.

The material, which uses a baseball theme to deliver its message, includes posters, print advertisements, audio messages and brochures that local institutions can customize with logos and tag lines to incorporate their own ideas. They also can purchase additional materials through DFI, agency spokeswoman Lisa Roys said.

All of Wisconsin's financial institutions met federal guidelines for Year 2000 compliance by June 30, but Roys said she still receives calls from concerned customers.

"People would call up and say that they had received a note from their financial institution about being 100 percent compliant, but they still wanted to know if they were being told the truth," Roys said. "This campaign lends our third-party credibility as a state agency to financial institutions and lets the consumers know what they [financial institutions] are doing."

Additional materials and information can be obtained at www.wdfi.org.

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