IRS tops government Web hits list

The Internal Revenue Service ranked No. 1 in February as the most frequently visited government site on the World Wide Web, according to a survey by the independent PC Data Online Reports.

The company, which tracks the Web habits of 120,000 households every month, found that www.irs.gov jumped to the head of the list after not even appearing in the top 100 in January.

Other top sites in February included fedworld.gov, the federal government's job opening site, the U.S. Postal Service's site and the Treasury Department's site, which includes sales of government securities.

"If you look at it month by month or week by week, you can see how seasonal it is and where people are going," said Jim Carey, spokesman for PC Data Online Reports.

The company charges clients $9,500 a month for access to the data, which allows them to see where a typical Web viewer is going.

"Our clients are all over the lot. They want to know where the traffic is going on a week-to-week basis," Carey said. "They use it for tactical marketing stuff."

A Web browser who visits The Gap's Web site may also visit the IRS and NASA, for example, giving the retailer a profile of what a potential customer is interested in, he said.

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