Internet Use Spikes Across Borders
- By Dan Caterinicchia, Dan Caterinicchia
- May 01, 2000
StarMedia Network Inc., a New York-based
Internet media company targeted at Spanish- and Portuguese-speaking audiences
worldwide, recently released the results of its second annual user study.
The company polled more than 22,500 consumers who took the two-part survey
in Spanish, Portuguese or English.
Among the survey's results:
89 percent said the Internet is breaking down barriers among countries.
88 percent said the Internet is uniting people around the world who
speak their language.
42 percent reported having shopped online in the past 12 months, up
from 29 percent in 1998.
Among individual countries, Brazilians reported spending an average
of 12.3 hours online per week, U.S. Hispanics, 11.7 hours; Puerto Ricans,
11 hours; Chileans, 10. 7 hours; Venezuelans, 10.2 hours; Argentinians,
9.8 hours; and Colombians, 8.9 hours.