Marketing ideas for promoting e-government

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"Marketing 101"

Press events

Kentucky Department of Agriculture

Kicked off the Web site at a state fair, which they knew would be attended by the press, and demonstrated the site at meetings.

Texas Workforce Commission

Had the press call a toll-free number and then walked reporters through site's job search features. Faxed hundreds of releases to media.

Gimmicks

Indiana Tourism

Offered $10,000 in prizes for site users who submitted travel stories.

Radio and television

California State Franchise Tax Board

Ran funny radio commercials.

Lincoln, Neb.

Created media partnerships for free radio, television and newspaper ads.

Labeling

Pennsylvania

Put Web address on re-issued license plates.

Denver, Colo.

Distributed bumper stickers with Web address.

Fort Lauderdale, Fla.

Distributed mouse pads with Web address.

Branding and slogans

Kentucky

Branded government services site "KyDirect," with the slogan "Electronic Government Direct to You."

Maryland

Branded technology site "eMaryland," with the slogan "Digital State."

Washington

Branded main state site "Access Washington," or "@ccessWashington."

Utah

Official site branded "eUtah."

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