Marketing ideas for promoting e-government
- By Daniel Keegan
- Jun 05, 2000
Kentucky Department of Agriculture
Kicked off the Web site at a state fair, which they knew would be attended
by the press, and demonstrated the site at meetings.
Texas Workforce Commission
Had the press call a toll-free number and then walked reporters through
site's job search features. Faxed hundreds of releases to media.
Offered $10,000 in prizes for site users who submitted travel stories.
Radio and television
California State Franchise Tax Board
Ran funny radio commercials.
Created media partnerships for free radio, television and newspaper
Put Web address on re-issued license plates.
Distributed bumper stickers with Web address.
Fort Lauderdale, Fla.
Distributed mouse pads with Web address.
Branding and slogans
Branded government services site "KyDirect," with the slogan "Electronic
Government Direct to You."
Branded technology site "eMaryland," with the slogan "Digital State."
Branded main state site "Access Washington," or "@ccessWashington."
Official site branded "eUtah."