Marketing ideas for promoting e-government

Related Links

"Marketing 101"

Press events

Kentucky Department of Agriculture

Kicked off the Web site at a state fair, which they knew would be attended by the press, and demonstrated the site at meetings.

Texas Workforce Commission

Had the press call a toll-free number and then walked reporters through site's job search features. Faxed hundreds of releases to media.

Gimmicks

Indiana Tourism

Offered $10,000 in prizes for site users who submitted travel stories.

Radio and television

California State Franchise Tax Board

Ran funny radio commercials.

Lincoln, Neb.

Created media partnerships for free radio, television and newspaper ads.

Labeling

Pennsylvania

Put Web address on re-issued license plates.

Denver, Colo.

Distributed bumper stickers with Web address.

Fort Lauderdale, Fla.

Distributed mouse pads with Web address.

Branding and slogans

Kentucky

Branded government services site "KyDirect," with the slogan "Electronic Government Direct to You."

Maryland

Branded technology site "eMaryland," with the slogan "Digital State."

Washington

Branded main state site "Access Washington," or "@ccessWashington."

Utah

Official site branded "eUtah."

Featured

  • Telecommunications
    Stock photo ID: 658810513 By asharkyu

    GSA extends EIS deadline to 2023

    Agencies are getting up to three more years on existing telecom contracts before having to shift to the $50 billion Enterprise Infrastructure Solutions vehicle.

  • Workforce
    Shutterstock image ID: 569172169 By Zenzen

    OMB looks to retrain feds to fill cyber needs

    The federal government is taking steps to fill high-demand, skills-gap positions in tech by retraining employees already working within agencies without a cyber or IT background.

  • Acquisition
    GSA Headquarters (Photo by Rena Schild/Shutterstock)

    GSA to consolidate multiple award schedules

    The General Services Administration plans to consolidate dozens of its buying schedules across product areas including IT and services to reduce duplication.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.