Marketing ideas for promoting e-government

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"Marketing 101"

Press events

Kentucky Department of Agriculture

Kicked off the Web site at a state fair, which they knew would be attended by the press, and demonstrated the site at meetings.

Texas Workforce Commission

Had the press call a toll-free number and then walked reporters through site's job search features. Faxed hundreds of releases to media.

Gimmicks

Indiana Tourism

Offered $10,000 in prizes for site users who submitted travel stories.

Radio and television

California State Franchise Tax Board

Ran funny radio commercials.

Lincoln, Neb.

Created media partnerships for free radio, television and newspaper ads.

Labeling

Pennsylvania

Put Web address on re-issued license plates.

Denver, Colo.

Distributed bumper stickers with Web address.

Fort Lauderdale, Fla.

Distributed mouse pads with Web address.

Branding and slogans

Kentucky

Branded government services site "KyDirect," with the slogan "Electronic Government Direct to You."

Maryland

Branded technology site "eMaryland," with the slogan "Digital State."

Washington

Branded main state site "Access Washington," or "@ccessWashington."

Utah

Official site branded "eUtah."

Featured

  • Defense
    Ryan D. McCarthy being sworn in as Army Secretary Oct. 10, 2019. (Photo credit: Sgt. Dana Clarke/U.S. Army)

    Army wants to spend nearly $1B on cloud, data by 2025

    Army Secretary Ryan McCarthy said lack of funding or a potential delay in the JEDI cloud bid "strikes to the heart of our concern."

  • Congress
    Rep. Jim Langevin (D-R.I.) at the Hack the Capitol conference Sept. 20, 2018

    Jim Langevin's view from the Hill

    As chairman of of the Intelligence and Emerging Threats and Capabilities subcommittee of the House Armed Services Committe and a member of the House Homeland Security Committee, Rhode Island Democrat Jim Langevin is one of the most influential voices on cybersecurity in Congress.

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