Conditions of the FirstGov brand
- By Diane Frank
- Jul 03, 2000
FirstGov Certified Partners will be allowed to post the FirstGov Certification
on their Web sites proving they comply with the FirstGov brand conditions.
Following, according to the General Services Administration, is the draft set of conditions:
* Integrity: Partners must use the government information "as is," protecting
the integrity and authenticity of the source information.
* Free access: Partners must strive to provide uninterrupted, free access
to the public for government Web pages.
* Privacy protection: Partners must not track individual visitors' movements
to or through the government information.
* No advertising: Partners must not include any active banner advertising
on the screens where a FirstGov page is displayed. Only institutional ads
are permitted, such as a static logo with or without a description such
as "Supported in part by XYZ Corp."
* Positioning: Wherever the FirstGov government information is placed
on the certified organization's Web site, the information on the site must
not be positioned or otherwise associated on the screen with other content
that is pornographic or sexually explicit, child-threatening or contrary
to U.S. government laws, such as civil rights, gender discrimination, age
discrimination and privacy.
* Attribution: Partners must clearly and conspicuously attribute the
information to the U.S. government.
* Accessibility: The section of the Web site containing FirstGov information
must comply with all requirements of the federal Rehabilitation Act (Section
508), which ensures effective access to federal information on the Internet
by people with disabilities.
The draft FirstGov brand conditions will be posted in the Commerce Business
Daily to enable interested parties to comment and maximize the effectiveness
of the concept.