USPS explores delivering residential mail online
- By Linda Rosencrance
- Aug 02, 2000
In an attempt to further harness the power of the Internet to improve communication,
the U.S. Postal Service said it's exploring the possibility of offering
consumers the ability to have their mail delivered electronically.
USPS spokeswoman Sue Brennan said such a service — which would link
customers' electronic addresses with their physical addresses — would allow
consumers and businesses to choose the way they do business with the Postal
"Under this [voluntary] system, a customer would come to the Postal
Service and fill out a questionnaire designating which companies [including
utilities, credit card companies and retailers] he would like to receive
electronic mail from," she said, "The service would be a sender-based model
because the sender would then have to pay to send mail to the customer.
For example, L.L. Bean could pay to send an electronic version of its catalog
to a customer, rather than pay to send it to a physical address."
Brennan said the USPS believes the fact that senders would have to pay
to send electronic mail to consumers will prevent spamming. But, she stressed,
the idea is only in the exploratory stage.
"We are in no position to launch this in the near future," she said.
To take advantage of the service, Brennan said, residents would need
an Internet connection and either a private e-mail address — such as one
from America Online Inc., Yahoo Inc. or another ISP — or sign up for a free
e-mail account offered by the USPS. Brennan said consumers could access
their mail through their Postal Service e-mail accounts, or have it forwarded
to their private accounts.
The Computer and Communications Industry Association (CCIA) — a Washington,
D.C.-based association that represents computer industry vendors including
Yahoo, Intuit Inc. and Netscape Communications Corp. — is concerned about
how well customer information will be protected and the impact of the government
entering into competition with private-sector e-commerce companies.
"This is just part of a broad array of services the Postal Service is
planning to get involved in in the area of e-commerce. We don't see the
need for a government agency to get involved in a robust [market]," said
Jason Mahler, CCIA vice president and general counsel. "We don't think [private
companies] should have to compete with the government."
Brennan wouldn't comment on the competitive aspect, but did say that
customers' privacy would be protected.