More low-income people discovering the Net
- By Dibya Sarkar
- Oct 02, 2000
In the United States, more underserved and economically distressed people
are tapping into the Internet, according to a study by Media Metrix Inc.,
an Internet market research firm.
The number of Internet users with annual household incomes of less than
$25,000 has grown by nearly 50 percent in the 12-month period ending in
June. During the same period, there was a 27 percent growth for users earning
$75,000 or higher.
However, the report, "The Dollar Divide," said the lower-income group
still represents only 10 percent of the overall Internet-using population,
even though it constitutes about one-third of the total U.S. population.
According to the report, lower- income users are less experienced and
therefore spend more time online — about 13 hours a month — and view more
unique content pages than other income groups. The report said higher- income
users spend about nine hours a month and view fewer pages.
The report said lower-income users visited Internet career and auction
sites, while higher-income users surfed hobby, leisure, auto and travel
Based on a survey of 55,000 people, the study said lower costs of computers,
increased "technological ease of use," and improved Web access in professional,
academic and community environments are contributing to a narrowing of the