Micron allies with AMD
- By Michelle Speir
- Oct 30, 2000
Micron Electronics Inc. announced an alliance Monday with Advanced Micro
Devices Inc. under which Micron will offer several new desktop PCs containing
"We believe this is going to be the fastest desktop on the market at
a price advantage," said Robert Meissner, director of product marketing
for Micron. AMD makes the Athlon processor.
In addition, Micron is the first on the market with a faster, cost-conscious
type of memory: Double data rate synchronous DRAM (DDR memory), a new type
of memory that is an offshoot of synchronous DRAM. The advantage of DDR
memory is that the data rate is twice as fast but the price is only marginally
higher than Rambus memory, the de facto standard for memory architectures.
One of Micron's new product offerings is a desktop PC called the Millennia
Max XP, which is targeted at small enterprises and available directly from
micronpc.com. This offering is the first time Micron is using an AMD processor
in a direct channel product.
The Millennia Max XP features an AMD 760 chipset, an AMD Athlon processor
and DDR memory. It ranges in price from $1,500 to $3,000.