San Diego teams with Verizon
- By Eric Kulisch
- Dec 03, 2000
Verizon Communications will pay San Diego $1 million over the next five
years for the privilege of marketing itself as the city's "official wireless
The deal is an outgrowth of the city's new strategic marketing plan
to generate revenue from partnerships with corporations.
"What makes this particular relationship a first of its kind is that
a government agency is providing marketing value to a company," said Mary
Braunwarth, director of development for the city. "If you want us to really
use our resources to promote a vendor, we should be compensated."
It is also the first time under San Diego's Municipal Marketing Partnership
Program that a marketing option was included in a major contract solicitation,
Braunwarth said. The city council approved separate contracts for the wireless
service and the marketing plan, but there is no requirement that a vendor
become a marketing partner to get a city contract, she said.
To help promote Verizon, the city will place the company's logo in newsletters,
brochures and on its special-events
Web site. The city will also let the company co-sponsor up to four city-hosted
special events per year and offer prepaid products in city stores and community
service centers. Verizon will market deals to city employees through the
Other cities will be able to find out about Verizon at conferences and
seminars when San Diego's staff give presentations on municipal marketing,
The wireless service contract is worth from $2.5 million to $3 million.
It includes prepurchased bundles of wireless service time and a home-calling
area that eliminates roaming charges in California, Nevada, Arizona, New
Mexico and Hawaii.
In addition, Verizon Wireless will train city technical staff, allow
them to test and evaluate new wireless services and equipment, and lead
volunteer efforts in the city.