Ohio takes a commercial break

Ohio is one of the states that is considering allowing advertisements on its Web sites. But judgment is being reserved until these and other concerns are addressed:

* Possible privacy abuses when a user clicks on a Web advertisement.

* Lack of accepted public-sector standards and guidelines regarding "best practices" in Web advertising.

* Possible impairment of the state's Web site performance or creation of confusing Web sites.

* Erosion of customer confidence — people may believe that state services or information are controlled by or associated with the advertiser directly or indirectly.

* Apparent endorsement of a business or product by the state or an agency.

* Inability to redirect visitors back to the state Web site from an advertiser's site, and the possibility of visitors being directed to problematic sites.

* Impact on revenue allocation, including implications for agencies receiving federal funds.

* Cost, including the potentially high risk for litigation over Web advertisements.

For a copy of Ohio's policy, go to www.state.oh.us/das/dcs/opp/pdfs_policy/opp-035.pdf to download a file in Portable Document Format.

Featured

  • IT Modernization
    Eisenhower Executive Office Building (Image: Wikimedia Commons)

    OMB's user guide to the MGT Act

    The Office of Management and Budget is working on a rules-of-the-road document to cover how agencies can seek and use funds under the MGT Act.

  • global network (Pushish Images/Shutterstock.com)

    As others see us -- a few surprises

    A recent dinner with civil servants from Asia delivered some interesting insights, Steve Kelman writes.

  • FCW Perspectives
    cloud (Singkham/Shutterstock.com)

    A smarter approach to cloud

    Advances in cloud technology are shifting the focus toward choosing the right tool for the job and crafting solutions that truly modernize systems.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.