Verizon teams with San Diego
- By Eric Kulisch
- Jan 07, 2001
Verizon Communications will pay San Diego $1 million over the next five
years for the privilege of marketing itself as the city's "official wireless
The deal is an outgrowth of the city's new strategic marketing plan
to generate revenue from partnerships with corporations.
"What makes this particular relationship a first of its kind is that
a government agency is providing marketing value to a company," said Mary
Braunwarth, director of development for the city. "If you want us to really
use our resources to promote a vendor, we should be compensated."
It is also the first time under San Diego's Municipal Marketing Partnership
Program that a marketing option was included in a major contract solicitation,
Braunwarth said. The city council approved separate contracts for the wireless
service and the marketing plan, but there is no requirement that a vendor
become a marketing partner to get a city contract, she said.
To help promote Verizon, the city will place the company's logo on newsletters,
brochures and its special-events Web site (www.sannet.gov/specialevents).
The city will also let the company cosponsor up to four city-hosted special
events per year and offer prepaid products in city stores and community
service centers. Verizon will market deals to city em-ployees through the
San Diego's staff will mention Verizon during marketing presentations
at seminars, Braunwarth said.
The wireless service contract is worth from $2.5 million to $3 million.
It includes prepurchased bundles of wireless service time and a home-calling
area that eliminates roaming charges in California, Nevada, Arizona, New
Mexico and Hawaii.
In addition, Verizon Wireless will train city technical personnel, allow
them to test and evaluate new wireless services and equipment, and lead
volunteer efforts in the city.