N.Y. invests in kiosks
- By Dibya Sarkar
- Apr 02, 2001
Expanding upon a successful pilot program, New York City has awarded Golden
Screens Interactive Technologies Inc. a $1.3 million, five-year contract
to provide at least 59 public Internet kiosks throughout the five boroughs.
The city wanted to make services and agencies more available to citizens.
During a four-year pilot project called CityAccess, more than 2.7 million
people used several dozen kiosks provided by three companies. Following
competitive bidding, the city chose Golden Screens last year and finalized
the deal last month.
The city will pay Golden Screens for the first year only, said Glenn
Gruber, the company's vice president of sales and marketing. For the rest
of the term, the company will recoup expenses through revenue from ads
on the kiosks and on the screens.
"It's not any different than what you would see on the outside of a
pay telephone," he said, adding that the company would follow city guidelines
for public advertising, including a ban on products related to pornography,
tobacco and alcohol. The company and city will share ad revenue.
Gruber said the kiosks bridge the digital divide in communities that
aren't as wired as others. During the test period, the kiosks recorded 100
users per day, with an average session of four minutes.
Vandalism wasn't much of a problem during the test phase, he said. That
may be because the kiosks were located in public areas. In essence, the
kiosks became community property, and "people want to make sure that resource
is available," he said.
The kiosks are connected to a network maintained by Golden Screens,
and users can access only those sites that the company makes available,