USPS address change site links to advertisers

USPS address change site links to advertisers

The Postal Service today unveiled the first official online change-of-address service, at MoversGuide.com, which is accessible from www.usps.com. The site, in partnership with a private company, links people to selected companies advertising goods and services needed for relocation.

Most agencies have shunned online commercial advertising, on the grounds that it implies government endorsement, among other reasons. Only a handful of state and local governments have entered into agreements to post ads on their sites.

Users who visit the USPS site and click on Change Address are linked to MoversGuide.com, a Web site operated by Imagitas of Waltham, Mass. The company has built businesses related to postal address changes since 1993, when it agreed with USPS to provide services and advertising, as well as address-change forms, to people on the move.

Imagitas provides the change of address service to the government without charge. But MoversGuide.com uses the Postal Service logo as a frame as it guides visitors to other purchases and rentals related to moving, such as packing materials from AllBoxes Direct LLC of Woodbury, N.Y., rental trucks from Ryder System Inc. of Miami and telephone service from Verizon Communications Inc.

About 17 percent of the nation’s population—more than 41 million people—move each year, according to USPS. The service spends more than $1.5 billion annually processing undeliverable mail, a cost it seeks to reduce by encouraging people to complete change-of-address forms.

MoversGuide.com uses digital certificates provided by VeriSign Inc. of Mountain View, Calif., for user authentication.


About the Author

Connect with the GCN staff on Twitter @GCNtech.

Featured

  • Defense
    Ryan D. McCarthy being sworn in as Army Secretary Oct. 10, 2019. (Photo credit: Sgt. Dana Clarke/U.S. Army)

    Army wants to spend nearly $1B on cloud, data by 2025

    Army Secretary Ryan McCarthy said lack of funding or a potential delay in the JEDI cloud bid "strikes to the heart of our concern."

  • Congress
    Rep. Jim Langevin (D-R.I.) at the Hack the Capitol conference Sept. 20, 2018

    Jim Langevin's view from the Hill

    As chairman of of the Intelligence and Emerging Threats and Capabilities subcommittee of the House Armed Services Committe and a member of the House Homeland Security Committee, Rhode Island Democrat Jim Langevin is one of the most influential voices on cybersecurity in Congress.

Stay Connected

FCW INSIDER

Sign up for our newsletter.

I agree to this site's Privacy Policy.