Color is key for Mitsubishi

By focusing on color rather than the usual sales points of brightness and weight, Mitsubishi Digital Electronics America Inc. aims to separate itself from the competition with its ColorView projectors, which were added to the General Services Administration schedule today.

Made especially for color-critical applications, ColorView projectors provide the quality necessary for large-format displays of satellite surveys, weather maps, radar imaging, geographic surveillance, training and other data, or video display applications, said James Chan, senior product manager in Mitsubishi's presentation products division.

"It's not all about brightness and light weight," Chan said. "It's more about colors. If people didn't care about colors, they could use an overhead projector, so colors are definitely important."

The ColorView feature allows presenters to adjust six colors: the traditional red, blue and green as well as cyan, magenta and yellow.

NASA already is using the company's X400 portable LCD projector, which weighs less than 15 pounds and projects 3,000 lumens, for satellite imagery of geographical surveys. The Air Force is also a customer.

Chan is hoping that government contracts will grow now that the projectors are available on the GSA schedule.

"We recently retained a government sales consultant to work with all of our sales people," he said. "It's a learning process being new to GSA...but hospital training facilities that need color for medical imaging" are a potential target market.

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