FlipSide

Ouch! Brain cramp!

That was the reaction here when we received a promotional package from Spheris, a provider of medical transcription technology and services.

The press release was simple: Spheris recently acquired another health information technology company called Vianeta, which makes clinical documentation software based on Extensible Markup Language. Got it. But what we don’t get is the connection between that announcement and the enclosed doll and pins.

If you stretch your mind far enough, you can probably come up with a perfectly innocent and legitimate marketing concept. But folks here immediately recognized the doll as a way to take out their frustrations on unnamed individuals. “Take that!”

Featured

  • Telecommunications
    Stock photo ID: 658810513 By asharkyu

    GSA extends EIS deadline to 2023

    Agencies are getting up to three more years on existing telecom contracts before having to shift to the $50 billion Enterprise Infrastructure Solutions vehicle.

  • Workforce
    Shutterstock image ID: 569172169 By Zenzen

    OMB looks to retrain feds to fill cyber needs

    The federal government is taking steps to fill high-demand, skills-gap positions in tech by retraining employees already working within agencies without a cyber or IT background.

  • Acquisition
    GSA Headquarters (Photo by Rena Schild/Shutterstock)

    GSA to consolidate multiple award schedules

    The General Services Administration plans to consolidate dozens of its buying schedules across product areas including IT and services to reduce duplication.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.