Panasonic taps Synnex, Tech Data

Panasonic has expanded its federal distribution system beyond GTSI, entering agreements with Synnex Information Technologies and Tech Data.

The two distributors have served as a channel for Panasonic’s Toughbook laptop computers in other markets for some time, according to Panasonic. In May, Panasonic extended its Preferred Partner Program into the federal market, in which the company had previously maintained an exclusive relationship with GTSI. GTSI remains an authorized federal Toughbook distributor.

Panasonic’s wider distribution aims to support more resellers, value-added resellers and systems integrators that want to offer Toughbooks, said Michelle Chapin, director of the government channel at Panasonic. The federal partner program also serves that purpose, she added.

GTSI has been Panasonic’s “proven distribution partner for over a decade,” Chapin said, adding that the addition of Synnex and Tech Data will provide federal resellers expanded access to products.

Panasonic’s federal business is fulfilled entirely via channel partners, Chapin said. The company’s stance represents an alternative for resellers “who are increasingly being asked to sell product from companies who, essentially, compete with them through direct sales,” she said.

Synnex, based in Fremont, Calif., had revenue of $5.64 billion in 2005. Tech Data, based in Clearwater, Fla., recorded $20.5 billion in sales for its most recent fiscal year, which ended Jan. 31. Both companies distribute computer systems, software, networking products, peripherals and system components.

Featured

  • Defense
    Soldiers from the Old Guard test the second iteration of the Integrated Visual Augmentation System (IVAS) capability set during an exercise at Fort Belvoir, VA in Fall 2019. Photo by Courtney Bacon

    IVAS and the future of defense acquisition

    The Army’s Integrated Visual Augmentation System has been in the works for years, but the potentially multibillion deal could mark a paradigm shift in how the Defense Department buys and leverages technology.

  • Cybersecurity
    Deputy Secretary of Homeland Security Alejandro Mayorkas  (U.S. Coast Guard photo by Petty Officer 3rd Class Lora Ratliff)

    Mayorkas announces cyber 'sprints' on ransomware, ICS, workforce

    The Homeland Security secretary announced a series of focused efforts to address issues around ransomware, critical infrastructure and the agency's workforce that will all be launched in the coming weeks.

Stay Connected