To rev recruitment, CBP turns to NASCAR

Look out DuPont, Viagra and Penske. There’s a new name getting ready to race around that NASCAR track — the Border Patrol.

The Homeland Security Department’s Customs and Border Protection agency has announced it is planning to be the primary sponsor of a car in 29 races in the United States during the 2008 NASCAR Nationwide Series. The department also will set up job recruiting booths at the races.

CBP has been criticized for a shortage of agents. It plans to add more than 3,000 agents by the end of the year. DHS hopes to add another 1,700 in fiscal 2009 to reach 20,000.

"It's a proven recruiting method that has produced results for others," said CBP spokesman Michael Friel. The military has had success using NASCAR to recruit people, for example, he added.

About the Author

Ben Bain is a reporter for Federal Computer Week.

Featured

  • Workforce
    Shutterstock image 1658927440 By Deliris masks in office coronavirus covid19

    White House orders federal contractors vaccinated by Dec. 8

    New COVID-19 guidance directs federal contractors and subcontractors to make sure their employees are vaccinated — the latest in a series of new vaccine requirements the White House has been rolling out in recent weeks.

  • FCW Perspectives
    remote workers (elenabsl/Shutterstock.com)

    Post-pandemic IT leadership

    The rush to maximum telework did more than showcase the importance of IT -- it also forced them to rethink their own operations.