Postal Service turns to YouTube to promote delivery products

The U.S. Postal Service has produced a series of videos and posted them on YouTube, urging customers to rethink their shipping options.

The direct-to-Internet Webisodes mark the first time the postal service has used nontraditional media to promote its services.

Called “Mark of the Eagle,” the series builds on a print campaign that asks customers to consider Priority Mail, Express Mail and ground packages as delivery options. USPS competes against private shippers.

In the first video, running just shy of nine minutes, an office's laptop computers, shredders, Ethernet cables and other items come to life and begin revolting against the office staff. A USPS letter carrier learns he must deliver a package to triumph over the machines.

The service is posting the videos weekly on YouTube and www.markoftheeagle.com. The first video was posted Aug. 6. An RSS feed will alert viewers to the latest posting. Segments are available for downloading at the iTunes store and podcasts are available for subscribers.

The Webisodes were shot in high definition and the office machines shown were recycled from existing Postal Service stock.

A message at the end of each Webisode asks viewers to click over to www.usps.com for a complete listing of Postal Service products and services.

About the Author

Doug Beizer is a staff writer for Federal Computer Week.

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