Surgeon General's next tobacco report to get Web 2.0 push

Plans include delivery via social-networking sites, mobile devices

Officials at the Centers for Disease Control and Prevention are hoping the Surgeon General’s 2009 report on tobacco — the first under the Obama administration — will go viral.

CDC plans to hire a digital marketing company to develop a strategy for publicizing the report through popular social-networking applications, according to a notice posted on the Federal Business Opportunities Web site.

The report is intended for a variety of people, including consumers, health care professionals and policy-makers. The winning contractor will tailor messages for each audience for delivery via Web sites and mobile devices.

Agency officials hope “to reach modern audiences that prefer to receive news, health and other information through Internet sites such as Facebook, Twitter and MySpace through multiple devices, including mobile phones,” the notice states.

CDC’s mobile strategy calls for delivering audio, video and picture messages to devices such as iPhones, BlackBerrys and other personal digital assistants.

The contractor will also develop audience-specific Web feeds and devise ways to make it easy for people to share the information with others.

CDC plans to break out content modules from the report, and the contractor must code the modules so they can be shared on social media sites. The company must also have the ability to code content in Extensible Markup Language and format those documents into a Really Simple Syndication format.

CDC officials also want to measure the impact of the campaign in terms of the public’s awareness about the report and its key findings.

About the Author

Doug Beizer is a staff writer for Federal Computer Week.

Featured

  • Contracting
    8 prototypes of the border walls as tweeted by CBP San Diego

    DHS contractors face protests – on the streets

    Tech companies are facing protests internally from workers and externally from activists about doing for government amid controversial policies like "zero tolerance" for illegal immigration.

  • Workforce
    By Mark Van Scyoc Royalty-free stock photo ID: 285175268

    At OPM, Weichert pushes direct hire, pay agent changes

    Margaret Weichert, now acting director of the Office of Personnel Management, is clearing agencies to make direct hires in IT, cyber and other tech fields and is changing pay for specialized occupations.

  • Cloud
    Shutterstock ID ID: 222190471 By wk1003mike

    IBM protests JEDI cloud deal

    As the deadline to submit bids on the Pentagon's $10 billion, 10-year warfighter cloud deal draws near, IBM announced a legal protest.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.