Defense Department creates online hub for social media

Hub offers links to 435,000 Marine Corps fans and 10,000 National Guard fans on Facebook

Social media at the Defense Department has gotten so popular it now has its own Web page “hub” to coordinate it all.

DOD today launched an updated Social Media Hub Web page to provide quick links to service-affiliated Facebook, Twitter and YouTube social media sites as well as policy documents, training manuals and other information and to provide a forum for discussion.

The military services have been active participants in social media. For example, as of today, the U.S. Marine Corps’ Facebook page counted more than 435,000 fans; the Army’s, 344,000; the Navy’s, 162,000; Air Force’s, 95,000; Defense Department’s, 38,000; Coast Guard’s, 19,000; and National Guard’s, 10,000.


Related stories:

Open-gov reviews devalue social media
Fan favorite: State Department Facebook page attracts 145,000 fans


Each service has a page on the hub that contains links to various social media sites and resources.

“Our goal is to create a ‘hub’ in every essence of the word — a place where anyone interested in learning more about social media practices amongst the services, as well helpful social media tips and tricks, could come to find everything they might need right at their fingertips,” said Joelle Zarcone, public affairs specialist on the social media team in the Office of the Assistant Secretary of Defense for Public Affairs.

The hub includes policy and guidelines for social media use, links to social media registry and registration pages for each service and a discussion board now under construction.

About the Author

Alice Lipowicz is a staff writer covering government 2.0, homeland security and other IT policies for Federal Computer Week.

Featured

  • FCW PERSPECTIVES
    sensor network (agsandrew/Shutterstock.com)

    Are agencies really ready for EIS?

    The telecom contract has the potential to reinvent IT infrastructure, but finding the bandwidth to take full advantage could prove difficult.

  • People
    Dave Powner, GAO

    Dave Powner audits the state of federal IT

    The GAO director of information technology issues is leaving government after 16 years. On his way out the door, Dave Powner details how far govtech has come in the past two decades and flags the most critical issues he sees facing federal IT leaders.

  • FCW Illustration.  Original Images: Shutterstock, Airbnb

    Should federal contracting be more like Airbnb?

    Steve Kelman believes a lighter touch and a bit more trust could transform today's compliance culture.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.