Defense Department creates online hub for social media

Hub offers links to 435,000 Marine Corps fans and 10,000 National Guard fans on Facebook

Social media at the Defense Department has gotten so popular it now has its own Web page “hub” to coordinate it all.

DOD today launched an updated Social Media Hub Web page to provide quick links to service-affiliated Facebook, Twitter and YouTube social media sites as well as policy documents, training manuals and other information and to provide a forum for discussion.

The military services have been active participants in social media. For example, as of today, the U.S. Marine Corps’ Facebook page counted more than 435,000 fans; the Army’s, 344,000; the Navy’s, 162,000; Air Force’s, 95,000; Defense Department’s, 38,000; Coast Guard’s, 19,000; and National Guard’s, 10,000.


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Each service has a page on the hub that contains links to various social media sites and resources.

“Our goal is to create a ‘hub’ in every essence of the word — a place where anyone interested in learning more about social media practices amongst the services, as well helpful social media tips and tricks, could come to find everything they might need right at their fingertips,” said Joelle Zarcone, public affairs specialist on the social media team in the Office of the Assistant Secretary of Defense for Public Affairs.

The hub includes policy and guidelines for social media use, links to social media registry and registration pages for each service and a discussion board now under construction.

About the Author

Alice Lipowicz is a staff writer covering government 2.0, homeland security and other IT policies for Federal Computer Week.

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Reader comments

Tue, Jul 27, 2010 pat

I am looking for agencies that are using virtual reality (especially as an application behind a firewall) for contact between employees. My agency, USDA, still blocks access to Second Life, but I believe it would be useful for training employees in customer relations. Does anyone out there have a government application that would be similar and more important a way for it to be demonstrated to upper management here?

Fri, Jul 23, 2010 Babette

The discussion board is functional now. http://socialmedia.defense.gov/discussion/

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

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