Pinterest of interest, but feds not yet sold on it

The Pinterest social media service is rapidly gaining in popularity on the Web, and federal agencies are starting to take notice.

Pinterest.com is a bookmarking and linking social website where users can create a bulletin board of interesting photographs, graphics, videos and news digitally “pinned” to their page, and easily share those links with others.

As of Feb. 6, no federal agencies were active on Pinterest, and there were no terms of service approved for federal agencies available for the site at the Apps.gov website.

The General Services Administration “probably won’t pursue a Terms of Service agreement [with Pinterest] until there is more of a groundswell,” the GSA’s NewMedia office tweeted on Jan. 6, according to a recent GovLoop article on Pinterest.

While some federal agencies might not be a good fit for Pinterest, others could benefit from its format and its rising popularity, GovLoop said.

Indeed, the service does seem to have some potential as a way to generate interest. In January 2012,  3.6 percent of Web traffic referrals came from Pinterest, up from 2.5 percent in December, according to a Feb 1 article in SearchEngineWatch.com.

Pinterest was fourth in overall traffic, following Facebook, with 26.4 percent; StumbleUpon, with 5.1 percent; and Twitter, with 3.6 percent. Pinterest ranked higher than LinkedIn, Google+ and YouTube as a source of referrals.

Pinterest also more than tripled the number of users on the site between September and December 2011, to 7 million, the article said. The growth was achieved even though participation on the website currently is by invitation only.

About the Author

Alice Lipowicz is a staff writer covering government 2.0, homeland security and other IT policies for Federal Computer Week.

The Fed 100

Read the profiles of all this year's winners.

Featured

  • Then-presidential candidate Donald Trump at a 2016 campaign event. Image: Shutterstock

    'Buy American' order puts procurement in the spotlight

    Some IT contractors are worried that the "buy American" executive order from President Trump could squeeze key innovators out of the market.

  • OMB chief Mick Mulvaney, shown here in as a member of Congress in 2013. (Photo credit Gage Skidmore/Flickr)

    White House taps old policies for new government makeover

    New guidance from OMB advises agencies to use shared services, GWACs and federal schedules for acquisition, and to leverage IT wherever possible in restructuring plans.

  • Shutterstock image (by Everett Historical): aerial of the Pentagon.

    What DOD's next CIO will have to deal with

    It could be months before the Defense Department has a new CIO, and he or she will face a host of organizational and operational challenges from Day One

  • USAF Gen. John Hyten

    General: Cyber Command needs new platform before NSA split

    U.S. Cyber Command should be elevated to a full combatant command as soon as possible, the head of Strategic Command told Congress, but it cannot be separated from the NSA until it has its own cyber platform.

  • Image from Shutterstock.

    DLA goes virtual

    The Defense Logistics Agency is in the midst of an ambitious campaign to eliminate its IT infrastructure and transition to using exclusively shared, hosted and virtual services.

  • Fed 100 logo

    The 2017 Federal 100

    The women and men who make up this year's Fed 100 are proof positive of what one person can make possibile in federal IT. Read on to learn more about each and every winner's accomplishments.

Reader comments

Sun, Feb 12, 2012

Interest will grow as soon as folks learn about its existence, if their IT security folks allow them to access it.

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

More from 1105 Public Sector Media Group