Pinterest of interest, but feds not yet sold on it

The Pinterest social media service is rapidly gaining in popularity on the Web, and federal agencies are starting to take notice.

Pinterest.com is a bookmarking and linking social website where users can create a bulletin board of interesting photographs, graphics, videos and news digitally “pinned” to their page, and easily share those links with others.

As of Feb. 6, no federal agencies were active on Pinterest, and there were no terms of service approved for federal agencies available for the site at the Apps.gov website.

The General Services Administration “probably won’t pursue a Terms of Service agreement [with Pinterest] until there is more of a groundswell,” the GSA’s NewMedia office tweeted on Jan. 6, according to a recent GovLoop article on Pinterest.

While some federal agencies might not be a good fit for Pinterest, others could benefit from its format and its rising popularity, GovLoop said.

Indeed, the service does seem to have some potential as a way to generate interest. In January 2012,  3.6 percent of Web traffic referrals came from Pinterest, up from 2.5 percent in December, according to a Feb 1 article in SearchEngineWatch.com.

Pinterest was fourth in overall traffic, following Facebook, with 26.4 percent; StumbleUpon, with 5.1 percent; and Twitter, with 3.6 percent. Pinterest ranked higher than LinkedIn, Google+ and YouTube as a source of referrals.

Pinterest also more than tripled the number of users on the site between September and December 2011, to 7 million, the article said. The growth was achieved even though participation on the website currently is by invitation only.

About the Author

Alice Lipowicz is a staff writer covering government 2.0, homeland security and other IT policies for Federal Computer Week.

Rising Stars

Meet 21 early-career leaders who are doing great things in federal IT.

Featured

  • SEC Chairman Jay Clayton

    SEC owns up to 2016 breach

    A key database of financial information was breached in 2016, possibly in support of insider trading, said the Securities and Exchange Commission.

  • Image from Shutterstock.com

    DOD looks to get aggressive about cloud adoption

    Defense leaders and Congress are looking to encourage more aggressive cloud policies and prod reluctant agencies to embrace experimentation and risk-taking.

  • Shutterstock / Pictofigo

    The next big thing in IT procurement

    Steve Kelman talks to the agencies that have embraced tech demos in their acquisition efforts -- and urges others in government to give it a try.

  • broken lock

    DHS bans Kaspersky from federal systems

    The Department of Homeland Security banned the Russian cybersecurity company Kaspersky Lab’s products from federal agencies in a new binding operational directive.

  • man planning layoffs

    USDA looks to cut CIOs as part of reorg

    The Department of Agriculture is looking to cut down on the number of agency CIOs in the name of efficiency and better communication across mission areas.

  • What's next for agency cyber efforts?

    Ninety days after the Trump administration's executive order, FCW sat down with agency cyber leaders to discuss what’s changing.

Reader comments

Sun, Feb 12, 2012

Interest will grow as soon as folks learn about its existence, if their IT security folks allow them to access it.

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

More from 1105 Public Sector Media Group