Pinterest of interest, but feds not yet sold on it

The Pinterest social media service is rapidly gaining in popularity on the Web, and federal agencies are starting to take notice.

Pinterest.com is a bookmarking and linking social website where users can create a bulletin board of interesting photographs, graphics, videos and news digitally “pinned” to their page, and easily share those links with others.

As of Feb. 6, no federal agencies were active on Pinterest, and there were no terms of service approved for federal agencies available for the site at the Apps.gov website.

The General Services Administration “probably won’t pursue a Terms of Service agreement [with Pinterest] until there is more of a groundswell,” the GSA’s NewMedia office tweeted on Jan. 6, according to a recent GovLoop article on Pinterest.

While some federal agencies might not be a good fit for Pinterest, others could benefit from its format and its rising popularity, GovLoop said.

Indeed, the service does seem to have some potential as a way to generate interest. In January 2012,  3.6 percent of Web traffic referrals came from Pinterest, up from 2.5 percent in December, according to a Feb 1 article in SearchEngineWatch.com.

Pinterest was fourth in overall traffic, following Facebook, with 26.4 percent; StumbleUpon, with 5.1 percent; and Twitter, with 3.6 percent. Pinterest ranked higher than LinkedIn, Google+ and YouTube as a source of referrals.

Pinterest also more than tripled the number of users on the site between September and December 2011, to 7 million, the article said. The growth was achieved even though participation on the website currently is by invitation only.

About the Author

Alice Lipowicz is a staff writer covering government 2.0, homeland security and other IT policies for Federal Computer Week.

The Fed 100

Save the date for 28th annual Federal 100 Awards Gala.

Featured

  • computer network

    How Einstein changes the way government does business

    The Department of Commerce is revising its confidentiality agreement for statistical data survey respondents to reflect the fact that the Department of Homeland Security could see some of that data if it is captured by the Einstein system.

  • Defense Secretary Jim Mattis. Army photo by Monica King. Jan. 26, 2017.

    Mattis mulls consolidation in IT, cyber

    In a Feb. 17 memo, Defense Secretary Jim Mattis told senior leadership to establish teams to look for duplication across the armed services in business operations, including in IT and cybersecurity.

  • Image from Shutterstock.com

    DHS vague on rules for election aid, say states

    State election officials had more questions than answers after a Department of Homeland Security presentation on the designation of election systems as critical U.S. infrastructure.

  • Org Chart Stock Art - Shutterstock

    How the hiring freeze targets millennials

    The government desperately needs younger talent to replace an aging workforce, and experts say that a freeze on hiring doesn't help.

  • Shutterstock image: healthcare digital interface.

    VA moves ahead with homegrown scheduling IT

    The Department of Veterans Affairs will test an internally developed scheduling module at primary care sites nationwide to see if it's ready to service the entire agency.

  • Shutterstock images (honglouwawa & 0beron): Bitcoin image overlay replaced with a dollar sign on a hardware circuit.

    MGT Act poised for a comeback

    After missing in the last Congress, drafters of a bill to encourage cloud adoption are looking for a new plan.

Reader comments

Sun, Feb 12, 2012

Interest will grow as soon as folks learn about its existence, if their IT security folks allow them to access it.

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

More from 1105 Public Sector Media Group