President Obama's campaign now on Pinterest

President Barack Obama’s 2012 reelection campaign is now pinning on Pinterest and rapidly gaining popularity, attracting more than 4,600 followers in the first 21 hours on the site.

Obama announced the move to the popular social network from the @BarackObama Twitter account on March 27: “Organizers, infographics, murals, and cake—now pinning all of the above for #Obama2012 on Pinterest,” read the initial tweet.

True to those promises, the first groups of pins on the new Obama 2012 Pinterest account include four links for “Obama-inspired recipes,” of which three are cakes.


Related story:

Military agencies first to establish pinboards on Pinterest


The Pinterest social network has been one of the most quickly-growing new websites in recent months, offering users a bulletin board to "pin," or display, images, graphics and links, including recipes, fashion photos, art and travel images. About 68 percent of its users are female, and the Washington Post recently called Pinterest “digital crack for women.”

Several federal agencies are on Pinterest, including the U.S Army, Navy and National Guard, but civilian agencies have been slower to move onto the site. The General Services Administration recently said it is negotiating terms of service for federal agencies on Pinterest.

Obama’s campaign site had eight bulletin boards and 44 pins as of March 28, including a board for “Pet Lovers for Obama,” photographs of the first family and campaign merchandise.

About the Author

Alice Lipowicz is a staff writer covering government 2.0, homeland security and other IT policies for Federal Computer Week.

Featured

  • Contracting
    8 prototypes of the border walls as tweeted by CBP San Diego

    DHS contractors face protests – on the streets

    Tech companies are facing protests internally from workers and externally from activists about doing for government amid controversial policies like "zero tolerance" for illegal immigration.

  • Workforce
    By Mark Van Scyoc Royalty-free stock photo ID: 285175268

    At OPM, Weichert pushes direct hire, pay agent changes

    Margaret Weichert, now acting director of the Office of Personnel Management, is clearing agencies to make direct hires in IT, cyber and other tech fields and is changing pay for specialized occupations.

  • Cloud
    Shutterstock ID ID: 222190471 By wk1003mike

    IBM protests JEDI cloud deal

    As the deadline to submit bids on the Pentagon's $10 billion, 10-year warfighter cloud deal draws near, IBM announced a legal protest.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.