Critical Read

Harnessing big data

report cover

What:  "Harnessing Big Data to Grow Revenue," social infrastructure group GIGYA's outline of how organizations can better utilize their customers' social data. Five steps are included in the paper, beginning with finding a cloud-based database solution.

 

Why:  According to the paper, the business sector, which GIGYA primarily serves, misses opportunities to strategically use readily available social data that could provide more insight on visitors. But the notion that data should be managed in ways that make sense to end users has obvious application for government as well.

 

Verbatim:  "As important as the data collection process is, having access to social data is only as useful as your ability to make sense of it. In order for your business to harness social data to gain a more comprehensive view of your users, data needs to be accessed and managed in a way that makes sense to the end users that are analyzing it."

Download the Paper: Click here.

About the Author

Reid Davenport is a former FCW editorial fellow. Connect with him on Twitter: @ReidDavenport.

Featured

  • Cybersecurity
    Deputy Secretary of Homeland Security Alejandro Mayorkas  (U.S. Coast Guard photo by Petty Officer 3rd Class Lora Ratliff)

    Mayorkas announces cyber 'sprints' on ransomware, ICS, workforce

    The Homeland Security secretary announced a series of focused efforts to address issues around ransomware, critical infrastructure and the agency's workforce that will all be launched in the coming weeks.

  • IT Modernization
    Blue Signage and logo of the U.S. Department of Veterans Affairs

    VA plans 'strategic review' of $16B software program

    New Veterans Affairs chief Denis McDonough announced a "strategic review" of the agency's Electronic Health Record Modernization program of up to 12 weeks.

Stay Connected