FDA taps video mailers to educate on tobacco
- By Adam Mazmanian
- Mar 25, 2014
The FDA already provides a wide range of retailer-education materials, including online "widgets" like the one shown above. A recent solicitation suggests the agency plans to add video greeting cards to that portfolio.
The Food and Drug Administration hopes to use programmed video greeting cards to educate retailers about compliance with a 2010 smoking prevention law designed to keep cigarettes, snuff, and other tobacco products out of the hands of underage users.
The FDA currently maintains a catalog of posters, mailers, interactive widgets, e-mails, RSS feeds, sharable online graphics, YouTube videos, podcasts, and webinars designed to give retailers details on the Tobacco Control Act, which requires photo-ID checks of would-be tobacco buyers who appear to be under the age of 27, and prohibits breaking up cigarette packs to sell individual smokes.
According to a recent posting on FedBizOpps, the FDA plans to use greeting cards programmed with compliance videos to train retailers on "violations frequently observed during inspections in an attempt to achieve prompt, voluntary compliance with the law and regulations."
Blank video cards with the performance and memory capabilities and size being sought by FDA are available commercially without content for about $15 to $25 a pop, according to e-commerce listings. The FDA's Center for Tobacco Products will supply the content. The FDA estimates that the agency will order about 1,000 of the video card units per year over the life of the contract.
Adam Mazmanian is FCW's executive editor. Connect with him on Twitter: @thisismaz.