Bookshelf

Cracking the code on past performance

"Winning with Past Performance Strategies for Industry and Government" by Jim Hiles and W. Earl Wells.

Would you hire contractors to fix your house’s sagging porch without first verifying not only that they could swing a hammer, but that they were competent carpenters whose work had stood the test of time?

Probably not — and neither should the government. Knowledge of a worker’s — and a company’s — past performance is the grease on the wheels of commerce in the federal acquisition process.

Past performance is defined by:

1. Observations of the historical fact of a company’s work experience — the work it performed, when and where it did the work, for whom it did the work and the methods it used.

2. Qualitative judgments about the breadth, depth and relevance of that experience based on those observations.

3. Qualitative judgments about how well the company performed, also based on those observations.

Over the years, the federal government has institutionalized past performance in its deliberations over contracts big and small — so much so that it has become a complicated, sometimes bewildering and utterly integral part of the acquisition environment.

By federal mandate, agencies must have an intricate understanding of a company before they sign a contract with it. It’s a laudable goal, but it has also produced daunting electronic and paper trails that contractors must navigate.

Jim Hiles and W. Earl Wells’ “Winning With Past Performance: Strategies for Industry and Government,” is a guidebook that can help contractors and federal officials traverse those sometimes difficult paths.

The two authors know what they’re talking about. Now retired from the Navy, Hiles led the rollout of SeaPort-e, the Navy’s acquisition vehicle for support services in 22 areas, including engineering, financial and program management. Wells has been a proposal manager in the government services division at Electronic Data Systems (now part of Hewlett-Packard) and a proposal and operations manager at other technology companies.

The book delves into the details of how the federal contracting workforce tallies, measures and processes federal contractors’ past performance. It gives companies insight into how to craft their answers for federal agencies and gives the federal acquisition workforce a better understanding of how contractors and the commercial world perceive past performance.

What the future holds

Jim Hiles and W. Earl Wells have identified several trends that will affect the measurement of past performance:

* Increased standardization and digitization. The 2013 rewrite of Federal Acquisition Regulation Part 42 continued the standardization of past-performance documentation, and the melding of the Contractor Appraisal Support System, the Defense Department’s Architect-Engineer Contract Administration Support System, and the Federal Awardee Performance and Integrity Information System into Contractor Performance Assessment Reports is ample evidence of that trend.

* Faster access to reviews. Hiles and Wells predict that information on contractor performance, along the lines of Yelp reviews, will be instantaneously available for federal buyers and suppliers as past-performance data becomes standardized and centralized in federal databases.

* Increased analyzability of information. There currently is not enough uniformity in past-performance data to effectively mine it, but standardization will increase capabilities for data mining and analysis.

* More insight into reviewers’ identities. The Angie’s List “reviews you can trust” are based on reviewers who are not anonymous. Being able to understand and validate a federal reviewer’s identity has been missing from the government’s processes, say the authors, who predict that more transparency and access will allow reviewers’ identities to play a larger role in the process.

* Increased reviewer accountability. Knowing reviewers’ identities means they will be held more accountable for those reviews. Just as reviewers on Amazon and eBay can lose credibility if they give only positive or negative feedback, federal reviewers could find themselves viewed skeptically if they prove less than objective in their assessments.

Reaching a mutual understanding with regard to past-performance reviews is becoming even more valuable as the Office of Federal Procurement Policy and the General Services Administration seek to centralize all sorts of contracting data into one-stop expert hallways and managed categories for IT products and services.

According to Hiles and Wells, past performance is the foundation on which all federal contractors build their livelihoods. However, despite almost 20 years of the federal government using past performance to distinguish bidders, “both the collection and use of past-performance information remain disjointed, siloed and not well understood by either government or industry,” they wrote.

Alan Chvotkin, executive vice president and counsel at the Professional Services Council, notes in the book’s preface that the federal marketplace has seen “an almost continuous expansion of federal regulations, agency initiatives, and contracting officer trainings focused on measuring contractor performance, reporting on that performance in a consistent and timely manner, and evaluating those past-performance reports for future source selection decisions. Government contractors must pay close attention, or they face exclusion from future awards.”

The authors dive deep into Contractor Performance Assessment Reports, past-performance cycles, strategies for filling out past-performance evaluations, documentation and other paperwork. There are also templates for reports that show strategies and techniques for sharing contractors’ “stories” with federal contracting staff in the most compelling and efficient way.

Details are important, and the authors stress that it’s not enough for a firm to say how many years of experience it has. Instead, companies must explain what kind of experience and the scenarios in which the work was performed.

As Chvotkin notes in the preface, the goal of the book is to show how the federal government uses information on past performance. Hiles and Wells help firms make the most of past-performance information for future opportunities, and they offer a valuable tutorial for agency officials who want to get up to speed on those intricate requirements.

About the Author

Mark Rockwell is a senior staff writer at FCW, whose beat focuses on acquisition, the Department of Homeland Security and the Department of Energy.

Before joining FCW, Rockwell was Washington correspondent for Government Security News, where he covered all aspects of homeland security from IT to detection dogs and border security. Over the last 25 years in Washington as a reporter, editor and correspondent, he has covered an increasingly wide array of high-tech issues for publications like Communications Week, Internet Week, Fiber Optics News, tele.com magazine and Wireless Week.

Rockwell received a Jesse H. Neal Award for his work covering telecommunications issues, and is a graduate of James Madison University.

Click here for previous articles by Rockwell. Contact him at mrockwell@fcw.com or follow him on Twitter at @MRockwell4.


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