One giant leap for government memes
- By Troy K. Schneider
- Dec 13, 2016
No agency has taken to social media quite as enthusiastically as NASA has. The space agency has built audiences numbering in the millions on Twitter, YouTube and other platforms. Back in 2009, NASA even launched its own internal social network. And now NASA is expanding into the new frontier of ... animated GIFs.
The official NASA channel on Giphy debuted last week, and currently boasts more than 450 image loops of astronauts, spacecraft, artists' renderings and high-fiving ground control staff. (Many of the images have appeared previously on the agency's Tumblr page and elsewhere.) As the announcement noted, users "can download and share the agency’s creations on their own social media accounts, and can be used to create or share animated GIFs to communicate a reaction, offer a visual explanation, or even create digital works of art."
The Pinterest presence is larger, with nearly 800 images organized into 60 different "boards." For the most part, however, those images are unanimated.
Troy K. Schneider is editor-in-chief of FCW and GCN, as well as General Manager of Public Sector 360.
Prior to joining 1105 Media in 2012, Schneider was the New America Foundation’s Director of Media & Technology, and before that was Managing Director for Electronic Publishing at the Atlantic Media Company. The founding editor of NationalJournal.com, Schneider also helped launch the political site PoliticsNow.com in the mid-1990s, and worked on the earliest online efforts of the Los Angeles Times and Newsday. He began his career in print journalism, and has written for a wide range of publications, including The New York Times, WashingtonPost.com, Slate, Politico, National Journal, Governing, and many of the other titles listed above.
Schneider is a graduate of Indiana University, where his emphases were journalism, business and religious studies.
Click here for previous articles by Schneider, or connect with him on Twitter: @troyschneider.