White House mulls CXO role at agencies

website design ( 

The White House is considering whether agencies should have formally designated customer experience officers (CXO), said Matt Lira, Special Assistant to the President in the White House Office of American Innovation.

"It's something that's being discussed and has been discussed," he said. A CXO position could be analogous to the agency chief data officer positions created in 2019 by the Foundations for Evidence-Based Policymaking Act.

Improving federal customer experience is one of three "cross-cutting priority goals" in the Presidents Management Agenda. In early October, the White House said it was looking to hire additional customer experience and design professionals to drive more engaging customer-facing services at agencies.

During a panel at ACT-IAC's virtual Executive Leadership Conference on Oct. 29, Lira said that although a CXO could be a valuable addition for agencies, there are some concerns.

"My view is that if we create positions, we need to make sure they're not just vaporware. Every position needs to be truly empowered to execute their mission," he said.

The push to improve customer experience is in early organizational development, he said, with different levels of implementation across federal agencies.

Agency CIOs, he said, at least for now, are in a better position to improve customer experience by insuring the IT infrastructure that underlies federal agency services is sharp, effective and secure.

"I wouldn't want a scenario, in a broader view, where you have a CXO with one staffer and an inability to do things across the board versus having real teams that are empowered," said Lara.

The White House, he said, is considering what that model could look like.

"I'd be wary of dividing the pie into so many slices that no one is responsible for the whole," he said.

About the Author

Mark Rockwell is a senior staff writer at FCW, whose beat focuses on acquisition, the Department of Homeland Security and the Department of Energy.

Before joining FCW, Rockwell was Washington correspondent for Government Security News, where he covered all aspects of homeland security from IT to detection dogs and border security. Over the last 25 years in Washington as a reporter, editor and correspondent, he has covered an increasingly wide array of high-tech issues for publications like Communications Week, Internet Week, Fiber Optics News, magazine and Wireless Week.

Rockwell received a Jesse H. Neal Award for his work covering telecommunications issues, and is a graduate of James Madison University.

Click here for previous articles by Rockwell. Contact him at [email protected] or follow him on Twitter at @MRockwell4.


  • Defense
    Soldiers from the Old Guard test the second iteration of the Integrated Visual Augmentation System (IVAS) capability set during an exercise at Fort Belvoir, VA in Fall 2019. Photo by Courtney Bacon

    IVAS and the future of defense acquisition

    The Army’s Integrated Visual Augmentation System has been in the works for years, but the potentially multibillion deal could mark a paradigm shift in how the Defense Department buys and leverages technology.

  • Cybersecurity
    Deputy Secretary of Homeland Security Alejandro Mayorkas  (U.S. Coast Guard photo by Petty Officer 3rd Class Lora Ratliff)

    Mayorkas announces cyber 'sprints' on ransomware, ICS, workforce

    The Homeland Security secretary announced a series of focused efforts to address issues around ransomware, critical infrastructure and the agency's workforce that will all be launched in the coming weeks.

Stay Connected