2021 Fed 100

Federal 100: Lloyd “Colt” Whittall


Name: Lloyd “Colt” Whittall
Title: Chief Experience Officer
Organization: Department of the Air Force

Reframing CX as essential. Whittall has used his extensive commercial knowledge to drive the Air Force to measure what matters, focus aggressively on the warfighter and target investments in that area. As the first chief experience officer in the Defense Department, he has been instrumental in transforming the Air Force’s attitude toward the user experience. His systematic approach to measuring user experience is critical to the Air Force’s modernization and enterprise-as-a-service effort because it provides a baseline for seeing improvements and allows systems to provide quantitative feedback on the user experience. Whittall also pioneered an online platform where users can submit written feedback on their experiences.

Click here for the full list

About the Author

Connect with the FCW staff on Twitter @FCWnow.


  • Workforce
    Shutterstock image 1658927440 By Deliris masks in office coronavirus covid19

    White House orders federal contractors vaccinated by Dec. 8

    New COVID-19 guidance directs federal contractors and subcontractors to make sure their employees are vaccinated — the latest in a series of new vaccine requirements the White House has been rolling out in recent weeks.

  • FCW Perspectives
    remote workers (elenabsl/Shutterstock.com)

    Post-pandemic IT leadership

    The rush to maximum telework did more than showcase the importance of IT -- it also forced them to rethink their own operations.

Stay Connected