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White House digital strategist steps down

Nathaniel Lubin

Nate Lubin developed the "enhanced" State of the Union webcast.

Nate Lubin, head of the White House Office of Digital Strategy, stepped down May 1. Lubin led a transformation in the way the Obama administration taps social media to reach citizens, particularly young people.

Lubin developed the "enhanced" State of the Union webcast that paired live video of the speech with supplemental materials designed to give viewers a deeper dive into the president's policy proposals. The 2015 effort generated 1.2 million live stream views. Additionally, there were 400,000 views of the transcript of the speech as posted on the social site Medium.

Lubin was also behind the posting of the fiscal 2016 budget proposal data on GitHub, the open source code sharing service.

Lubin, 28, worked on email marketing for the 2008 Obama campaign while still a student at Harvard. In the 2012 campaign, he was director of digital marketing for Obama for America and was digital director for the 2013 inauguration.

Posted by Adam Mazmanian on May 04, 2015 at 10:33 AM


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