FCWInsider

Blog archive

White House digital strategist steps down

Nathaniel Lubin

Nate Lubin developed the "enhanced" State of the Union webcast.

Nate Lubin, head of the White House Office of Digital Strategy, stepped down May 1. Lubin led a transformation in the way the Obama administration taps social media to reach citizens, particularly young people.

Lubin developed the "enhanced" State of the Union webcast that paired live video of the speech with supplemental materials designed to give viewers a deeper dive into the president's policy proposals. The 2015 effort generated 1.2 million live stream views. Additionally, there were 400,000 views of the transcript of the speech as posted on the social site Medium.

Lubin was also behind the posting of the fiscal 2016 budget proposal data on GitHub, the open source code sharing service.

Lubin, 28, worked on email marketing for the 2008 Obama campaign while still a student at Harvard. In the 2012 campaign, he was director of digital marketing for Obama for America and was digital director for the 2013 inauguration.

Posted by Adam Mazmanian on May 04, 2015 at 10:33 AM


Featured

  • Telecommunications
    Stock photo ID: 658810513 By asharkyu

    GSA extends EIS deadline to 2023

    Agencies are getting up to three more years on existing telecom contracts before having to shift to the $50 billion Enterprise Infrastructure Solutions vehicle.

  • Workforce
    Shutterstock image ID: 569172169 By Zenzen

    OMB looks to retrain feds to fill cyber needs

    The federal government is taking steps to fill high-demand, skills-gap positions in tech by retraining employees already working within agencies without a cyber or IT background.

  • Acquisition
    GSA Headquarters (Photo by Rena Schild/Shutterstock)

    GSA to consolidate multiple award schedules

    The General Services Administration plans to consolidate dozens of its buying schedules across product areas including IT and services to reduce duplication.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.