FCW Insider

Blog archive

Juniper's Star Wars connection

Each week, Mark Amtower sends out his always fun to read weekly e-mail on government IT marketing. In case you didn't catch this item from this week's newsletter:

Item: Juniper continues to think out of the box. Last Thursday Juniper rented a movie theatre in Bethesda for an early show of Star Wars Revenge of the Sith. Over 50 attendees showed up before the 6:45 AM registration time, and more after. One attender wrote: It was a lively fun event with no sales presentation - but just a quick 4 minute flash demo running right before the movie - which received applause as it was a Star Wars type demo that had the little Juniper rocket man shooting the big bad ship that was Cisco - and showed it falling down off the screen - gotta love it!

Amtower comment: Sorry I missed this one. I will find out how many attendees were Feds (this gratuity would be inside the ethical limit – even with popcorn) and report more on this soon. I love the Juniper cartoons (a la The Farside) and the entire campaign. It takes guts to champion a program like this.

Posted by Christopher Dorobek on May 26, 2005 at 12:14 PM


Featured

  • FCW PERSPECTIVES
    sensor network (agsandrew/Shutterstock.com)

    Are agencies really ready for EIS?

    The telecom contract has the potential to reinvent IT infrastructure, but finding the bandwidth to take full advantage could prove difficult.

  • People
    Dave Powner, GAO

    Dave Powner audits the state of federal IT

    The GAO director of information technology issues is leaving government after 16 years. On his way out the door, Dave Powner details how far govtech has come in the past two decades and flags the most critical issues he sees facing federal IT leaders.

  • FCW Illustration.  Original Images: Shutterstock, Airbnb

    Should federal contracting be more like Airbnb?

    Steve Kelman believes a lighter touch and a bit more trust could transform today's compliance culture.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.