FCW Insider

Blog archive

The tomato issue

Each week, I will try to go through that week's issue to some degree and provide some insights about the decisions we made – how things end up where.

This week ended up being the tomato issue. Initially, we were going to put the story about e-organ donations on the cover, but -- this will give you an idea about some of the realities of putting out a weekly publication – we weren't sure that the photos from California were going to be good enough to hold the cover.

I also really liked the story pitch behind the tomato story – essentially that cliques end up being a real hinderance on some important issues. As we said in the editorial, it is true with financial management and enterprise architecture. But these linguistic differences have a long history in the area of e-records. And particularly with the recent NARA filing, which officials essentially backed away from, it was a good story with a timely news hook.

The initial cover image had a man with a hand over his mouth and a "OH MY!" look on his face with the draft headline, "Oppps! They did it again!" It was OK and probably would have worked, but…

But when we started reading the tomato story, it is essentially about a language difference, and what better way to demonstrate that language difference then through the tomato.

When we went through the redesign last year, our goal was to keep the magazine fun and interesting. Sometimes the stuff we cover is dense, and so things like this keeps it fun. Last year, we had a pickle on the cover.

I think this is a fun way to illustrate a concept.

Thoughts? Does it work?

Posted by Christopher Dorobek on May 24, 2005 at 12:14 PM


  • Telecommunications
    Stock photo ID: 658810513 By asharkyu

    GSA extends EIS deadline to 2023

    Agencies are getting up to three more years on existing telecom contracts before having to shift to the $50 billion Enterprise Infrastructure Solutions vehicle.

  • Workforce
    Shutterstock image ID: 569172169 By Zenzen

    OMB looks to retrain feds to fill cyber needs

    The federal government is taking steps to fill high-demand, skills-gap positions in tech by retraining employees already working within agencies without a cyber or IT background.

  • Acquisition
    GSA Headquarters (Photo by Rena Schild/Shutterstock)

    GSA to consolidate multiple award schedules

    The General Services Administration plans to consolidate dozens of its buying schedules across product areas including IT and services to reduce duplication.

Stay Connected

FCW Update

Sign up for our newsletter.

I agree to this site's Privacy Policy.