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By Steve Kelman

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Another amazing crowdsourcing app shakes up the world

steve kelman

The Economist has run an article called "Pennies from Heaven" about an amazing app called GiveDirectly, which allows people to make donations that go directly to individuals in the developing world. The app involves an amazing mix of new technologies, and it is turning out to work better than many expected (or feared).

GiveDirectly uses technology to locate poor people in Kenya and Uganda in Africa (the countries where the organization currently operates) who are likely to be good targets for assistance. 

It does data crunching using statistical databases to locate especially poor areas. It then uses Google Maps to locate, for example, which houses in these villages have thatched rather than tin roofs, suggesting that the people in the houses are especially poor. Work scanning the maps is done by freelance employees hired on the cheap through the AmazonTurk odd-task service. 

Once the appropriate houses are located, workers visit the villages to find the people who live in them. Donors can give online to help people in these villages, and the organization suddenly shows up with cash. This reminds me of a TV show called "The Millionaire" that I watched as a kid, where a millionaire chose a down-and-out person each week to receive an enormous cash windfall -- distributed through a local money transfer service.

Many skeptics thought initially that simply showing up with cash on the doorsteps of poor people in these villages was a terrible idea -- that many would spend the windfall on alcohol or bangles. ("They thought I was smoking crack," GiveDirectly founder Michael Faye has stated.) However, there have now been studies showing that the vast majority of recipients put their windfalls to good use -- for example, buying better roofs for their huts. And the method has far lower distribution and monitoring costs than other forms of aid.

What is the relevance of the development of this app to government? 

Obviously, the specifics of the app don’t seem to be particularly applicable, though one could imagine USAID distributing some aid money this way.

But the real relevance, I think, is in two things. 

The first is the mix-and-match use of various technologies and modern organizational practices these technologies enable, from mapping to use of freelancers working over the Internet.  (By the way, is there any reason the government couldn’t use AmazonTurk as a way to save money on relatively low-skill, low-sensitivity tasks?) 

The second is just the creative spirit, the idea of trying to come up with new approaches to old problems and using technology to facilitate. 

Government may never have a GiveDirectly app. But creative government people should embody the GiveDirectly spirit of seeing how technology can open up new vistas for making the world a better place.

Posted by Steve Kelman on Apr 24, 2014 at 8:08 AM


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Reader comments

Fri, Apr 25, 2014 Meg

It also sounds like the deserving destitutes in Naipaul's A House for Mr Biswas. As I recall that scheme created what economists call perverse incentives.

Fri, Apr 25, 2014 FedUpWithIgnorance

This is a great project so I do not mean to sound cruel and I know people need help everywhere, but I really wish that those who do these things would also put effort into helping those who are in need in our own country as well. I guess the overall consensus is that in the U.S. we have more opportunity to fend for ourselves, but we have to remember that sometimes there are obstacles (for lack of a better word) that prevent one from succeeding.

Thu, Apr 24, 2014 jm

Really interesting Steve, thanks​!​ I think that you would be really interested in some of the most cutting-edge research that I have come across explaining crowds, open innovation, and citizen science.​ http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1919614 And you may also enjoy this blog about the same too: https://thecrowdsociety.jux.com/ Powerful stuff, no?

Thu, Apr 24, 2014

The U.S. Government's 'Give Directly App' is the new electronic payment option for submitting our tax bills!;-)

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