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Jun 14

Mclean, VA

Gannett, Inc./USAToday Campus

On April 29 we launched Tabula Rasa NYC just as the first iPads were coming out of the box. We showcased the most impressive apps from a creative class of innovators. We explained how to navigate the App Economy. And we showed how to develop an apptitude for developing content and commerce for the Digital Now. A million iPads have been unboxed in just a few weeks. 2300 pay-for apps are now creating cash flow on the iTunes store. Only one question remains: What’s your app? We’re bringing Tabula Rasa to the Gannett-USA TODAY campus from 1-4:30 pm on June 14 to help you answer the question. Media-maker competing for audience? Jump the competition. Developing apps for your business or service? Get an edge. Designer or developer? Show off. Federal agency deciding how to better inform citizens? Engage. Social entrepreneur trying to spread the cause? Sign up for a heaping serving of good. Securing the homeland? Fast track through the security line. We’ve been preparing for this creative moment since we bought our first Mac II back in the Dark Ages. Read our Right>Brain agenda for achieving meaning in the Conceptual Age. What to do We’re assembling another master cast (see our group in NYC) of innovators, developers and visionaries — we call them Davincis — for hands-on guidance, creative inspiration and how-to maps for apps on the iPad and the wave of mobile, high-concept, high-touch personal computers. We’ll demonstrate how first-movers create advantage. We’ll show how the app-savvy can expand engagement. We’ll flash forward to the shiny new things that will make your eyes pop in the exciting years to come. But mostly we’ll help you figure out what to do now, as well as in your flash-forward future. Who should attend? TRDC is designed for a diverse mix of business strategists, designers, developers and communication professionals from media; government agencies and service providers; NGOs, associations and non-profits; device-makers; designer-developers; techies, marketers, investors, as well as mobilecom, telecom, social media and entertainment transformers. A nutritional disclosure: We eat our own cooking. Tabula Rasa is hands-on, presented on the iPad. Bring yours. Our experts will show how to get the most out of it, make you aware of its limitations, and disclose what’s coming next. We’ll also provide a glimpse of other shiny new things headed our way, as well as what they mean. There’s nothing mushy about TR. It’s not one of those me-too conferences with posers who sit on panels and complain about Facebook. Save the five-hundred bucks (or more) for those conferences; buy an iPad instead. At $200, Tabula Rasa is less than half of what the iPad-come-lately conferences charge. We know where this moment leads. Check out our agenda here and join us. You get the point Washington. Space is limited, so register today and watch this blog for updates on the program and participants. What’s your app?: The program 12:30 pm: Registration at Gannett conference center (directions below) 1 pm: The Apportunity In just a few weeks, a stunning future has emerged with new markets, audiences and opportunities. We’ll describe how it both disrupts and enhances personal computing and digital communications. We’ll demo the best, early responses and measure their success. And we’ll show where this moment of creativity, innovation and entrepreneurship leads. – Design-driven innovation – Shiny new things – Everyone, everything, everywhere – Right>Brain Rules 1:45: Apponomics Please don’t ask “where’s the money?” Play and prosper in the App Economy. – How to profit – Open vs. Apple – The balance sheet – Creating good – Engagement 2:30: Meet the DaVincis: Networking and coffee break at our Genuis Bar 3:00 Apptitude How to get it. Get down with developers. – Fast company – What to do. And with whom. – Test drives 3:30: Throwdown DC Demo your so-cool app and get some good back from DC’s top innovators Want to throw down your app or idea? Email dale@wemedia.com to get on the program.

TRDC is designed for a diverse mix of business strategists, designers, developers and communication professionals from media; government agencies and service providers; NGOs, associations and non-profits; device-makers; designer-developers; techies, marketers, investors, as well as mobilecom, telecom, social media and entertainment transformers.

Cost: $200

Contact Name: Dale Peskin

ph: (703) 880-2659 email: dale@wemedia.com

Company Info:

We Media

610 Washington Plaza North
Reston, VA. 20190 United States


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