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Feb 22

Herndon, VA


In this Capture Management seminar, you’ll learn how to: • Select and qualify new business opportunities • Make a rigorous pursuit and bid/no-bid decision • Develop your Capture Plan • Create competitive solutions and service offerings that will earn a high score from proposal evaluators • Position your company to win • Create effective win strategies that will set your company apart from the competition • Develop your teaming strategy and select your team members • Establish your price to win • Increase your effectiveness in capture activities Seminar Schedule: 8:00 - Registration and Breakfast 8:30 - Understanding the Business Development Life Cycle – Identifying and Qualifying New Business Opportunities, becoming a capture manager and forming your capture team 9:00 - Understanding and influencing requirements 9:30 - Developing your solution 10:30 - Positioning your company to win 11:30 - Assessing the competition 12:00 - Working lunch 12:30 - Developing your win strategies 1:00 - Using teaming strategies 2:00 - Setting the price to win 3:00 - Assessing risk 3:30 - Conducting capture reviews and managing the capture process 4:00 - Seminar Concludes Presenter: The seminar will be taught by Brooke Crouter, Principal Consultant at Lohfeld Consulting Group – a leading provider of proposal management, proposal writing, proposal training, and capture management services. Brooke Crouter specializes in strategic leadership and coaching and teaches both Capture Management and Mastering Proposal Writing for Technical and Managerial Professionals. She also serves as a Capture Coach and Proposal Manager on major procurements. Prior to joining Lohfeld Consulting Group, Brooke spent more than 15 years at Booz Allen Hamilton. She helped build the Booz Allen Critical Strategic Initiatives Team, which institutionalized best practices and competitive methods through consulting, coaching, and formal training of capture managers and proposal teams. Brooke is a former Navy Commander with a specialty in command, control, and communications. Brooke is an honors graduate of the University of North Carolina, holds a Master’s degree in telecommunications from the Naval Postgraduate School, and a certificate in Strategic Studies from the Naval War College. She also holds Foundation-level Accreditation from the Association of Proposal Management Professionals (APMP).

This class is designed for professionals in business development, capture management, and proposal management, as well as company executives and operational managers—including project managers and technical professionals who support the acquisition of new business.

Registration Opens: 01/05/2012 Cost: $695 - Customers of Deltek and Lohfeld Consulting Group can receive a current customer discount of $145 for registering for this class. You can receive an additional $50 discount if you register three or more students or you register for the three classes in this educational seminar series. Additional classes in the series include Mastering Proposal Writing for Technical and Managerial Professionals and Learn Proposal Management – How government contractors create winning proposals. Breakfast and lunch are included in the registration fee.

Contact Name: Briana Coleman

ph: 703.615.7596 email: [email protected]

Company Info:

Lohfeld Consulting Group, Inc.

940 South River Landing Road
Edgewater, MD. 21037 United States

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