Rusty D. Pickens

Managing Director

580 Strategies

Rusty D. Pickens is the Managing Director of 580 Strategies, former Senior Advisor for Digital Platforms at the U.S. Department of State, and former Acting Director for New Media Technologies at the White House where he led teams who operated cloud platforms for President Obama's Administration to increase public engagement and user experience, increase staff productivity, and enhance security posture. Products from his portfolio included Whitehouse.gov, email marketing services, the Presidential correspondence system, the We The People petitions system, the White House Appointment Center, and the U.S. Embassy contact management systems. Rusty's eighteen years of leadership experience aligning organizational vision with technology strategy across top federal agencies and start-up environments included the Federal Salesforce Community of Excellence, the U.S. Small Business Administration, the 2009 Presidential Inaugural Committee, Obama for America, and the Chickasaw Nation of Oklahoma. He currently advises government clients to unlock the potential of cloud computing and agile software delivery to vastly improve their digital presence and citizen experience.