Keynote Opening Remarks by Mark Rybchuk

Federal Government Lead


Mark’s extensive background includes expertise in social media at all levels of government. He partners with some of the largest and most complex government organizations in North America to help support their digital marketing activities, increase citizen engagement, and manage critical response communications.

A graduate from the British Columbia Institute of Technology, Mark began his career working as a government and political reporter for mainstream media outlets. He made the move to digital media in 2010 when he launched an online group-buying startup and went on to lead a digital media sales team before joining the Hootsuite team in 2012.

Originally from Vancouver, B.C., Mark currently resides in Washington, D.C. where he works closely with federal government clients to help address their unique social communications requirements.