In today’s digital world, citizens want to engage in ways that provide convenience, flexibility and independence. In response, companies are changing the way they deliver services to meet those standards. Each citizen’s latest best experience becomes their new minimum standard for future experiences, whether mobile, web or in-person. In order for the government to successfully connect with citizens and deliver mission services, it needs to keep pace with the changing expectations of the citizen. This requires an approach that combines service delivery with the citizen experience – a recognition and acknowledgment that engaging citizens in the way they expect and need is the first and most important step towards effectively serving the public.
To transform mission delivery through digital reinvention, agencies should take a holistic view of their strategy, technology landscape and user experience. Digital reinvention encompasses the end-to-end approach – from ideation through to design, prototype, implementation, change management and talent reinvention. It aligns mission delivery with user experience, enabling agencies to serve citizens by engaging them with the right solution through their preferred interactive channel.
At this event, you’ll hear both from government and industry leaders about emerging technology such as intelligent automation, artificial intelligence and internet of things, which work in combination with digital platforms to digitally reinvent government. You’ll also hear about the new approaches agencies are taking to deliver the outcomes customers are seeking, and the fundamental changes that result in faster interactions, predictive responses and more insightful user data.