A few years ago, a new technology known as fracking made it possible to extract oil trapped in shale rock. Similarly, the migration of data and applications to the cloud promises to extract valuable information that has been trapped in data silos. In both cases, advanced technology liberated a valuable resource. In the cloud is opening up this world of near-limitless data interpretation possibilities for a lot of companies. The flexibility of the cloud and access to tools that were previously unavailable – AI and machine learning among them – are making advanced analytics accessible and affordable. In the cloud, the sky is the limit.