Leveraging Data to Improve Mission Effectiveness

Example Track 1

Government Session: Improving Citizen Engagement with Real-Time Data

May 15, 2019

9:30AM - 9:50AM

Amazon has made an art of using data to shape the way customers engage with the e-tail giant. At times, the data and algorithms behind Amazon’s virtual persona anticipate clients’ needs to a degree that seems prescient. What if government agencies used data to make interactions with citizens more pleasant or to anticipate what a website visitor is looking for before he or she clicks through 15 pages, quitting in frustration? The technology exists. The vision is within reach.