What kind of video goes viral?

And why should feds care?

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Korean rapper Psy's "Gangnam Style" is a recent example of wildly successful viral video.

What kind of content goes viral, and why should feds take notice?

The answers to those questions and loads of additional social media insights are catalogued in a storified aggregation of tweets taken during a July 30 SocialGov Summit.

Justin Herman, new media manager at the General Services Administration’s Center for Excellence in Digital Government, documented the commentary and uploaded it to GSA’s new media website Aug. 13.

The compilation gives feds a glimpse of the power social media has outside the government, as well as innovative approaches agencies such as GSA and NASA are taking with it. Take a look and learn a little.