E-gov projects hire some help to get the word out

<a href= "http://www.grants.gov/">GovBenefits.gov</a> doesn’t have a name that resonates with the public, like IRS Free-File or Disaster Management.

doesn’t have a name that resonates with the public, like IRS Free-File or Disaster Management. But it is one of the most advanced Quicksilver projects and its final objective—to make sure citizens use the site—requires some name recognition.Jeff Koch, acting project manager, has sent brochures to libraries and social workers across the country, developed a public service an-nouncement for television and presented at numerous conferences. But he said GovBenefits is still far from its goal of making sure every social worker knows what the site offers.So Koch and the project team worked with the Office of Management and Budget and a professional public relations firm to map out a strategy.“We need to register our sites with Spanish-language search engines, get links on military.com and other highly visible sites, and we need a library of online promotional materials to make it easy for librarians or caseworkers to print out our brochures,” Koch said. “In government, we are not attuned to selling a product. If we want someone to use something, we pass a law or mandate it.”GovBenefits is one of 11 of the original 25 e-government projects to undergo a review by Edelman Public Relations of New York to determine the best ways to reach the project’s audiences.OMB hired Edelman in August for a four-month contract worth $261,000. OMB extended the contract until June 30 to finish the work.“We talk through the marketing activities and hold the managers accountable to drive usage,” said Clay Johnson, OMB’s deputy director for management, at a recent luncheon sponsored by IBM Corp. in Washington.“We determine what goals they have and how they define success,”So far, OMB has met with seven project managers and has scheduled three other meetings over the next month.“We are seeing some emerging trends in the types of information we should be collecting and measuring and now we are going back to see if we can measure them before we publish the details of the plans,” said Karen Evans, OMB’s administrator for e-government and IT.“Primarily we are focused on whether the project managers know the universe of citizens they are trying to serve or the number of comments a rule could receive,” she said.Evans said the work with Edelman and the project managers is the final phase of an initiative’s lifecycle.“Part of the discussion is what success looks like,” Evans said. “Based on these meetings the projects have had to re-look at their goals and define what success means.”Rebecca Spitzgo, program manager for the Grants.gov initiative, said the project team did a gap analysis, and OMB and Edelman suggested ways to do more outreach.“The gap analysis helps us prioritize who we need to reach,” Spitzgo said. “There were a few things raised that could be low cost and high distribution, but we still are considering them right now.”Grants.gov already had staged a webcast for 1,800 federal, state and local government representatives and others in the grant community. The project team mailed 2,000 brochures to the grants community to tout the find-and-apply functions of the site. All of this was part of their spread-the-word campaign, Spitzgo said.
GovBenefits.gov











Marketing strategy


















X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.